Web Presence Management is the ability to maintain and align all of your digital assets to improve visibility and brand awareness on the internet. It’s a system for expanding – not just your market share, but your entire market – by capturing and creating new conversations and customers for your vertical. It’s also a way of managing what you already have more effectively, ensuring that existing content is actually discovered and makes a meaningful contribution to your business.
It’s more than just sound SEO practices. It’s being intentional about putting the right content in front of the right customer at the right time; listening to what your customers want, and really speaking their language; and breaking the addiction to paid ads.
Our most successful and innovative digital marketing customers are using technology to analyze how customers move through the buyer’s journey. Like them, you can create nuanced content that reaches different customer personas. You can find and fix content that isn’t getting views or contributing to their bottom line. That’s what web presence management is all about.
Download the ultimate guide at right to get the inside story on all things WPM:
- What Is WPM?
- Why WPM?
- Break the Paid Media Addiction
- What Are Personas?
- What Is the Buyer’s Journey?
- Applying the Buyer’s Journey to Content
- Why Early Stage Content Matters
- How Do I Ensure My Content Gets (and Stays) Found?
- The Makeup of a Web Presence Team
- Persona and Buyer’s Journey Worksheet