If you’re reading this, it’s likely that your marketing team has approached you about the Conductor Searchlight platform.
Yes, it is true that by utilizing our Searchlight technology you will be better able to measure how you and your brand(s) are found on the web. In particular, you’ll get insight into how your content is showing up in search engines, and what you should do to improve your online visibility and ROI. And yes, this will lead to better results in the future driving up your key metrics and more than paying for itself.
But how are you going to pay for this technology today, particularly if it’s not in your budget?
I wanted to share with you what your peers have told me about justifying the expenditure and still remaining on budget:
With Paid and Natural Explorer, one of Conductor’s basic features, they were able to quickly see keywords where they had a double presence: they were spending on paid search for keywords and they also ranked very strongly for in organic/unpaid search.
With Paid and Natural Explorer, one of Searchlight’s basic features, they were able to quickly see where they were spending on paid search for keywords that they also ranked very strongly for in organic/unpaid search.
They reduce their paid search spend on keywords they are already visible for in organic search. If they turn off their ad spend for these terms, they are still visible to searching customers.
They then reallocate those funds to:
- Purchase a content and SEO platform like Conductor Searchlight so they can find these opportunities
- Buy ads for keywords where they did not rank well, increasing their net impact
In this way, they maximize the effectiveness of every dollar spent.
What does Searchlight’s cost-saving capabilities look like in action? Download this case study: Nutricap Labs Cuts Cost-Per-Lead by 61% with Conductor Searchlight.
Jim Caci directs finance and administration functions for Conductor. Jim brings 20+ years of experience running the finance and operations functions of both public and private companies.