Be a Great Marketer. Put Customers First. Deliver Results
What We Believe
Great marketing improves people’s lives
How? By helping people before they become customers. Which means providing content that enables them to solve problems, make decisions, and find solutions. And not interrupting them with messages they don’t want to see.
Marketing that improves people’s lives also attracts customers
That’s because millions of people use search engines like Google to find valuable, relevant content at every stage of their purchase process. The companies who create that content have a profound impact on the outcome of the customer journey.
To create content that attracts customers, put their needs first. Always
Before the internet, DVR, and smartphone, marketers could buy attention by advertising to a captive audience. Today, those ads are less effective: people can avoid what they don’t want to see. In this customer-driven economy, marketers need to earn their audience’s attention. That requires a company-wide commitment to putting customers’ needs first.
It’s called customer-first marketing
While this transformative approach encompasses SEO and content marketing, Customer-First Marketing also touches product development, product naming, paid media, and more. Because when organizations commit to putting customers first, every aspect of how they interact with their customers changes. For the better.