Be a Great Marketer. Put Customers First. Deliver Results
What We Believe
Great marketing improves people’s lives
How? By helping people before they become customers. Which means providing content that enables them to solve problems, make decisions, and find solutions. And not interrupting them with messages they don’t want to see.
Marketing that improves people’s lives also attracts customers
That’s because millions of people use search engines like Google to find valuable, relevant content at every stage of their purchase process. The companies who create that content have a profound impact on the outcome of the customer journey.
To create content that attracts customers, put their needs first. Always
Before the internet, DVR, and smartphone, marketers could buy attention by advertising to a captive audience. Today, those ads are less effective: people can avoid what they don’t want to see. In this customer-driven economy, marketers need to earn their audience’s attention. That requires a company-wide commitment to putting customers’ needs first.
It’s called customer-first marketing
While this transformative approach encompasses SEO and content marketing, Customer-First Marketing also touches product development, product naming, paid media, and more. Because when organizations commit to putting customers first, every aspect of how they interact with their customers changes. For the better.
It Takes a Platform and a Partner
Conductor provides the insights, workflow, and reporting that marketing teams need to create content that earns customers’ attention. We also offer services and support to help turn your marketing department into a customer serving, results-driving team.
Transform Marketing into a Force for Improving People’s Lives
Marketing technology and services are how Conductor makes a positive impact on the world. We define success as improving the lives of all the people in our orbit.
Thousands of marketers trust us to help lead their organizations into the future. Their success is our priority and our passion.
Our Customers’ Customers
We empower marketers to provide content, products, and services that help improve their customers’ lives.
Our people are the heart, soul, and energy of Conductor. We’re fully committed to helping each other do our best work and be our best selves.
Our work is bigger than any single company. We innovate with our partners, and they are our equals. Together, we work to elevate our industry.
An ethos of service drives everything we do. We donate our time, expertise, and technology to help mission-based organizations maximize their impact.