Optimizely
Optimizely is a comprehensive Digital Experience Platform (DXP) that gives enterprise marketing and product teams everything they need to create, test, personalize, and continuously optimize digital experiences across every channel. Born from the combination of Episerver's industry-leading CMS with Optimizely's world-class experimentation capabilities, the platform brings together four interconnected pillars: Content Management (CMS), Web and Feature Experimentation, the Optimizely Data Platform (ODP) for audience intelligence and segmentation, and digital commerce — all under a single, unified cloud. Optimizely CMS is consistently rated a Leader in Gartner's Magic Quadrant and empowers marketing teams to create, collaborate on, and publish content across websites, mobile, and any digital channel — with built-in AI-powered GEO optimization to improve visibility across both traditional search engines and large language models. The experimentation layer enables A/B testing, multivariate testing, and feature flagging at enterprise scale, so teams can make data-driven decisions about every aspect of the digital experience. AI capabilities branded under Opal further accelerate content workflows and intelligent personalization.
Optimizely's modular architecture means organizations can adopt individual products or deploy the full stack depending on maturity and need. As a Conductor Technology Partner, Optimizely and Conductor integrate content management and experimentation with organic search intelligence helping teams build, test, and continuously improve content that ranks, converts, and delivers measurable business outcomes.
