AI Topic and Prompt Analysis

In the conversational world of AI search, users don't just type keywords—they ask questions, give commands, and have complex needs. To win in this new landscape, you must shift your analysis from keywords to two more strategic units: Topics and Prompts.

• A Topic is a broad thematic area that reflects a core user need or interest (e.g., "cloud security solutions"). Analyzing your visibility at the topic level helps you understand your overall authority and market position on a subject.

A Prompt is the specific question or command a user gives to an AI engine (e.g., "compare the top 3 cloud security solutions for small business"). Analyzing your performance for individual prompts allows you to see the exact queries that are driving your visibility—or your competitors'.

Why Topic and Prompt Analysis Is the New Keyword Research

In traditional SEO, keyword research gives you a list of terms. In the conversational world of AI search, topic and prompt analysis gives you a map of the entire customer conversation.

• Topic Analysis helps you understand your market-level authority. It answers the question, "For the broad subjects that matter to my business, are we a dominant part of the AI conversation?"
• Prompt Analysis provides the ground-level, granular view. It shows you the exact questions your customers are asking, revealing their specific pain points, needs, and language. This is the new, more powerful way to understand and act on audience intent.

How Conductor Analyzes Your AI Visibility

Conductor provides a multi-layered approach to analysis, allowing you to move seamlessly from a high-level market view down to the most granular query.

Start with High-Level Topic Analysis

Our platform first helps you understand your performance at the topic level. For each core topic you track, you can instantly see:

• Key Mention and Citation metrics, including the percentage of prompts where you appear and how that changes over time.
• Detailed Sentiment analysis, including a 1-10 score and the breakdown of positive vs. negative sentiment.
• Your Top Cited Page, immediately identifying your most authoritative content for that subject.

Drill Down into Granular Prompt Details

From the high-level topic view, you can drill down to analyze every individual prompt. For each specific user query, Conductor shows you:

• Prompt Classification: See the prompt's parent topic, its type (Branded vs. Unbranded), the persona it aligns with, and the specific search intent our AI has identified.
• Performance Metrics: Track which brand was mentioned, the sentiment of the AI's response, and the exact URL(s) that were cited as sources.

What Makes Conductor's Analysis Different?

It starts with our intelligent prompt generation. Unlike tools that rely on generic AI approximations, Conductor leverages over a decade of industry-leading keyword data to inform our topic and prompt suggestions. This ensures your AEO strategy is grounded in proven search demand from the start, not just an approximation.