Track AI Traffic, Engagement, and Conversions

AI referral traffic is the segment of your website visitors that arrives from a link within an AI-generated response.

However, most AEO tools operate in a data black box. They might show you general visibility metrics like mentions and citations, but they have no visibility into whether that presence actually drives visitors to your site—let alone if those visitors engage or convert. This makes it impossible to prove the ROI of your AEO strategy.

Conductor is the only platform that breaks open this black box. By integrating directly with your web analytics (like Google Analytics 4), we provide a complete, unified view of your AI-driven performance. We don't separate traffic from conversions; we show you the entire customer journey, from initial AI visibility to final business outcome. This allows you to analyze the full spectrum of performance metrics—sessions, engagement, conversions, and revenue—all in one place.

How AI Referral Traffic Differs from Traditional SEO Traffic

Understanding the value of your AI-driven visitors begins with recognizing how they differ from traditional search users.

• Traditional SEO Traffic typically comes from a user clicking a blue link on a results page. They have chosen your link from a list of options, showing a degree of intent, but they arrive with the context of having seen your competitors.
• AI Referral Traffic comes from a citation in a single, synthesized answer. The user has been given a direct answer by an AI they trust, and your brand has been positioned as an authoritative source for that answer. This traffic is often highly qualified and may arrive with a greater level of trust and purchase intent than traditional search traffic.

How Conductor Tracks AI Traffic and Conversions

Conductor provides the only solution that connects top-of-funnel AI visibility to bottom-of-funnel business outcomes, all in one place.

Seamless Analytics Integration

Conductor integrates directly with your existing web analytics platforms, like Google Analytics 4. Our platform automatically identifies sessions that originate from major AI engines like ChatGPT and Perplexity, so there's no complex setup required.

A Unified View of Performance

We don't just show you AI traffic in a silo. These metrics are integrated directly into our Unified Pages Report. This is the only report on the market that places your AI-sourced performance—including sessions, engagement, conversions, and revenue—directly alongside your traditional organic traffic and technical SEO data. This provides a single source of truth, allowing you to instantly correlate your AEO efforts with tangible business outcomes without manually piecing together data.