Protect Topic Focus

Page Health & Cannibalization brings two related checks into Content Guidance. Health Check scores a page from 0 to 100 for organic search preparedness, while cannibalization analysis looks for pages from your site ranking for the same keyword.

Health Check evaluates documented on-page and technical factors, including canonical tags, titles, meta descriptions, headings, hreflang, HTTPS, image alt text, links, sitemap inclusion, URLs, and page speed. The exact weighting behind the score is proprietary.

Cannibalization logic changes with the input. A topic-only analysis finds any pages from your site in the top 100 results, while a topic-and-page analysis finds other pages from your site in the top 100 for that keyword.

Why Page Health and Topic Focus Matter Together

A page can cover the right topic and still face two different obstacles: on-page gaps or another URL competing for the same demand. Reviewing both signals helps your team protect the page's distinct purpose.

• Find On-Page Gaps: Use Health Check to review the content and technical elements that influence organic search preparedness.
• Protect Topic Focus: Identify other pages from your site ranking for the same keyword before overlapping coverage makes each page's role harder to distinguish.
• Choose the Right Response: Decide whether a page needs optimization, clearer differentiation, or consolidation based on the issue the analysis surfaces.

How Conductor Diagnoses Page Health and Overlap

Conductor evaluates page preparedness and topic overlap inside the Content Guidance workflow. Your team can review the score, inspect contributing factors, and see competing URLs without separating the diagnosis across multiple reports.

• A Clear Health Benchmark: The 0–100 Health Check gives your team a consistent measure of organic search preparedness for the page.
• Documented Factors in One View: Review canonical, metadata, headings, hreflang, HTTPS, image alt text, links, sitemap, URL, and page speed signals together.
• Input-Aware Overlap Detection: See which pages from your site rank in the top 100 for the same keyword, based on whether you entered a topic alone or a topic with a page.