Content Score

Build Content That Covers What Matters

See whether your draft answers the important questions, addresses the relevant subtopics, and uses the terminology readers expect for its target topic.
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Forrester: Leader 2025
Leader 2025
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What Is Topical Coverage and Why Does It Matter?

Topical Coverage is one of the two core dimensions in Content Score. It evaluates how comprehensively a draft addresses its target topic through relevant subtopics, important questions, and key terminology in the body copy.

Strong coverage is not about repeating an exact keyword. It is about giving readers the complete, useful information they need and using relevant terms naturally within that explanation.

Topical Coverage updates as your team edits in Writing Assistant, providing a directional signal for revision while your team keeps the final decision about what is ready to publish.

Why Complete Topic Coverage Matters

Readers and answer engines need enough context to understand a page as a useful response, not just a match for one phrase. Topical Coverage shows where a draft still needs depth before publication.

  • Answer Important Questions: See whether the draft responds to questions people ask about the topic, including relevant questions surfaced through People Also Ask or generated by AI.
  • Cover the Supporting Ideas: Evaluate whether the body copy addresses the subtopics that make the central subject complete and useful for the intended reader.
  • Use Key Terms Naturally: Check for terminology that signals meaningful topic coverage without reducing content quality to keyword repetition or frequency.

How Conductor Evaluates Topical Coverage

Conductor evaluates the draft against the topic research and insights configured in Writing Assistant. The result combines an overall coverage signal with detailed guidance your team can use to prioritize revisions.

  • Review Question Coverage: See which target questions the draft answers well and which still need a clearer or more complete response.
  • Identify Missing Subtopics: Compare the draft with the relevant subtopics established for the content brief, then focus on the gaps that would make the page more useful.
  • Act on Prioritized Improvements: Use explanations and improvement priorities in Writing Assistant or the Content API to guide the next revision, then review how the score changes.

Put Topical Coverage Into Action

Complete a New Draft
Check an article outline and body copy for missing questions, subtopics, and terminology before the piece moves into editorial review.
Strengthen an Existing Page
Import a published page, identify areas where the topic has outgrown the current coverage, and add the information readers now need.
Set a Shared Coverage Standard
Give contributors a consistent way to evaluate whether a draft explains the target topic fully, while editors retain the final quality judgment.

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