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In this episode of Platform Builders, Christine Spang and Isaac Nassimi talk with Seth Besmertnik, co-founder and CEO of Conductor, about building leverage instead of feature bloat. They dig into Conductor’s dramatic journey through the WeWork acquisition in January 2018 and the employee-led buyback 20 months later, and discuss how brands must adapt their SEO and content strategy for an AI-driven future. What you'll learn: • Why focusing on leverage beats shipping features • The inside story of Conductor’s acquisition by WeWork—and their return to independence • How AI and LLMs are disrupting search—and why visibility is non-negotiable • Practical strategies for adapting SEO, content, and product to thrive with AI Perfect for engineers shaping intelligent platforms, PMs optimizing product leverage, and founders navigating AI-first growth.

VP of Marketing Lindsay Boyajian Hagan breaks down the top ways to optimize your content to thrive during a downturn.