What is an SEO Platform?
Discover what an SEO platform can do in your marketing strategy, and how it can help you take your brand to the next level.
An SEO Platform is an integrated marketing solution that helps you manage, implement, and measure your search engine optimization (SEO) and content strategy. It offers you a comprehensive view of your website’s strengths, weaknesses, opportunities, and threats.
Why do you need an SEO Platform?
SEO Platforms have resources and tools to help you improve your site’s search performance through optimization practices and relevant content suggestions.
A quality SEO Platform not only helps you plan your SEO strategy, it also assists you in implementing your strategy and providing you with a means for analyzing the results.
What Does an SEO Platform Include?
An SEO Platform includes tools to analyze your tasks, actions, and search engine events along with your search engine position and web analytics data. With this analysis, you can see if your recent actions made a positive or negative impact on your site’s performance.
What kind of changes might an SEO Platform look for? Platforms review key SEO elements such as:
A Good SEO Platform Enhances and Helps Maintain Your Organic Search Results
SEO optimization is an ongoing process. It involves routine maintenance, regular target-setting updates, results monitoring, keyword changes, and other important processes. Simply put: SEO is not a “set it and forget it” job.
Your search rankings will change every time Google updates its algorithms and potentially when your competitors make changes to their content. You need to keep up to maintain your standing in the search results pages. Having a robust SEO Platform provides you with all the data you need to adjust your strategy in real-time to meet this changing search landscape.
Search engine optimization can be a challenge to get right—especially if you’re doing it on your own. A strong SEO Platform can help you earn the best results possible.
How can Conductor help me?
Conductor’s content intelligence solution—Conductor Searchlight—is a leading enterprise SEO Platform. Learn more.