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What is an SEO Platform?

If you have been thinking about optimizing your website to improve your rankings with the top search engines, then you have probably come across the term “SEO Platform” fairly often. But, what exactly is an SEO Platform?

An SEO Platform is essentially a single software package that includes all of the related data points needed to implement a comprehensive search engine optimization strategy. It helps you design and develop everything you need to convince search engines to feature your website at the top of your desired search result pages.

What Does an SEO Platform Include?

SEO Platform software features a host of tools and resources for improving your site’s search results through advanced optimization techniques and practices, including the proper use of key SEO elements such as:

  • Keywords
  • Anchor Links
  • Meta Data and Descriptions
  • Backlinks (links that direct back to your website)

A quality SEO Platform not only helps you plan your SEO strategy, it also assists you in implementing the above tactics, as well as providing you with a means for analyzing the results. It offers you a comprehensive look at your website’s strengths, weaknesses, opportunities, and threats.

In your platform software, all of your SEO tasks, actions, and search engine events can be analyzed along with your search engine position and analytics trending data so you can see if any recent actions made a positive or negative impact on your site’s search engine results.

A Good SEO Platform Enhances and Helps Maintain Your Organic Search Results

Maintaining SEO optimization is a constant and ongoing process. It involves routine tactic implementation, regular target setting updates, results monitoring, keyword changes, and other important elements and processes. In other words, SEO is not a “set it and forget it” type of system.

It’s important to recognize that your search rankings will change every time Google updates its algorithms and you need to keep up with it in order to maintain your standing in the search results pages.

Having a robust SEO Platform makes it much easier to accomplish this because it provides you with all of the data you need to make adjustments to your strategy in real time.

Because search engine optimization is not a direct science with its own core set of rules, it can be a challenge to get it right, especially if you try doing it yourself. The key to success is being able to identify a search engine’s algorithmic approach to determining its search results. The more of an algorithm’s factors you can satisfy, the higher your website’s ranking is going to be. A good SEO Platform can help you uncover those high-ranking factors so you can hit as many of them as you can and thus earn the best results possible.