What are SEO services?
SEO services consist of work done by SEO experts to support your in-house digital marketing team’s strategy, execution, and education. This can include custom analysis, reporting, and recommendations for website content; help with technical site health and content optimization; and training on search, content, and more for your whole organization.
What is an SEO expert?
An SEO expert is a digital marketing subject matter and technology authority. They have years of digital marketing experience and stay on top of new technology and developments in the marketing space. They also have worked with top brands across industries around the world and have a deep understanding of businesses like yours.
When an SEO expert partners with you to provide SEO services, they become an extension of your in-house team, supporting every part of your organic campaigns and helping you evangelize the value of SEO and content throughout your organization.
What should an SEO expert know?
An SEO expert should know organic marketing inside out – from customer-first strategy to technical optimization and beyond.
They can turn search insights into data-driven content strategy targeting your most promising opportunities. They can assess your technical site health and organic visibility and recommend tactical optimizations to maximize performance. They can measure and report on the impact of your work in a clear and straightforward way anyone can understand. And they can design educational programs that get your stakeholders up to speed and excited about organic marketing.
An SEO expert should also know your marketing technology stack from top to bottom. They have to work with your SEO tools or platform (and more) every day, so technological expertise is necessary to help them do more faster.
What type of support and services should an SEO expert provide?
Big picture, SEO experts deliver the strategic guidance and team enablement you need to succeed with your organic campaigns. But how does that greater mission translate into specific support and services?
It all starts with making a plan. Your partnership with an SEO expert should kick off with a comprehensive evaluation of your team’s strengths and opportunities for development. This is the source material that the SEO expert will use to identify your most important digital marketing goals and create an actionable success plan, including a regular schedule of SEO services, activities, and communications.
The SEO expert will then deliver the specific support and services outlined in your plan. Here are the five categories we organize our SEO services into at Conductor, along with concrete examples of the service offerings in each category:
- Technical website health – including site audits and page speed optimization
- Content optimization – including content briefs and on-page optimization
- Performance analysis – including content performance and competitor reports
- Strategy – including keyword research and market share reports
- SEO Training – including educational presentations around digital marketing skills and technology
Great SEO experts also offer responsive live support to help you and your team answer questions, resolve challenges, and take advantage of opportunities as they arise.
What makes Conductor Orchestra different than other SEO services models?
Our SEO services program, Conductor Orchestra, is all about putting our customers first. We know that SEO expertise is essential to organic marketing success, so with Conductor Orchestra, every single one of our customers gets access to experts in both SEO and our platform.
We’ve also structured the delivery of our SEO services to maximize value for our customers. We start every customer relationship with an Organic Marketing Assessment, a marketing maturity evaluation framework we developed at Conductor from our years of experience working with marketing teams of every shape and size.
Based on the results of the Organic Marketing Assessment, every one of our customers gets a unique Conductor Success Plan, ensuring that there’s full transparency, clear strategy, and a plan for growth moving forward.
Then, instead of billing for nebulous work hours for SEO services, our Conductor Orchestra experts fulfill orders for tangible support offerings and outcomes, so that you can be sure you get what you’re paying for.
And, importantly, Conductor Orchestra comes together with our best-in-class search and content marketing platform, Conductor Searchlight. To succeed in organic marketing, you need the best insights, technology, and support, and with Conductor, you get the complete package.