Seth Besmertnik

Seth Besmertnik is the Co-Founder and CEO of Conductor, the world’s #1 enterprise AEO platform for digital visibility—first as the leader in SEO, and today as the leader in AEO (AI Engine Optimization). Since 2006, Seth has been pioneering how global brands win visibility online, redefining digital marketing through SEO, AEO, and GEO (Generative Engine Optimization) enterprise technology. Today, more global brands leverage Conductor than any other platform.

Under his leadership, Conductor has consistently put people first—building a company culture recognized as a Best Place to Work for over a decade—while delivering breakthrough innovation for the world’s leading brands.

In 2018, Seth merged Conductor with WeWork to accelerate growth, and in 2019, he led a landmark employee buy-back that returned Conductor to independence and empowered 250+ employees as co-founders through Conductor Founders Inc.

Seth has overseen milestones including the industry’s largest-ever $115M Series A funding, strategic acquisitions of ContentKing and Searchmetrics, and Conductor’s transformation into the definitive enterprise platform for AI-powered visibility and content intelligence.

A recognized thought leader and expert in search, content, and AI, Seth frequently speaks at global conferences and universities about the future of AI, digital marketing, and entrepreneurship. You can follow his insights on LinkedIn .