2012 has been an exciting and busy year, both in the search industry and here at Conductor. Panda updates are a regular occurrence these days, with Penguin forcing the industry conversation on quality into the spotlight. The SERPs got a facelift, kicking off the year with Search Plus Your World, and incorporating Google+ into many of their search offerings–transforming local places results while introducing the Knowledge Graph.
Below, we’ve highlighted our 10 most popular SEO blog posts from 2012, featuring guest posters like Adam Dince (Head of Organic Search for Deluxe, E-Business), joint research with Search Engine Watch, and posts from our in-house SEO expert Brian McDowell, Director of Research Nathan Safran, and Conductor CEO Seth Besmertnik.
We’re always looking to feature quality content, so if you think you might want to guest post on the Conductor blog in 2013, please reach out.
Our first data mashup post in July outlined how the SEO field is exploding with professional opportunity, with 1900% increase in job postings from July 2011-12. Based on the feedback and popularity of the post, we created an infographic and salary guide for the most common search marketing job titles.
Conductor’s research team took on a post by SEOmoz’s Rand Fishkin about the percentage of domains that actually drive referral traffic. Our larger sample size supported Rand’s initial analysis, with the added breakouts of organic search traffic, and B2B versus B2C.
Adam Dince, Head of Organic Search for Deluxe in E-business, provided 5 lessons search marketers can benefit from based on his expert background in web development and SEO.
Following up a report from The Next Web that alternative search engine Duck Duck Go had seen a 227% increase in traffic between January-March 2012, Conductor’s Nathan Safran used examples of specific queries and the principal of the “searcher work quotient” to explain why Duck Duck Go just might be an eventual threat to Google.
5. Wikipedia in the SERPs + Google's Love Affair with Wikipedia Far More Serious than Bing's [Study]
In response to another study citing Wikipedia ranks on page 1 for 99% of search results, Conductor’s study used large sets of informational and transactional queries to find out how ever-present Wikipedia is in the SERPs. In a follow up piece, we compared Wikipedia’s presence in the SERPs between Google and Bing.
While Pinterest gained seemingly endless press and mindshare from bloggers, Conductor CEO Seth Besmertnik reminded digital marketers that organic search still drives 5 times more traffic than all social sites.
Conductor’s examination of Technorati’s top 250 tech blogs revealed that nearly 90% had not implemented the rel=author tag, otherwise known as authorship or author rank.
This research highlighted what’s top of mind for search marketers looking ahead, conducted in collaboration with Search Engine Watch and presented at Conductor’s customer conference, C3.
When Google+ was rolled into the SERPs early last year, many had questions. Conductor’s SEO expert Brian McDowell (Director, Customer Search Strategies) was one of the first to explain what the Search Plus Your World announcement meant for your 2012 SEO strategy.
This post announced the first study of its kind – quantifying the case that appearing on page 1 of the search results impacts brand value, perception of brand quality, and purchase consideration. (Just want the study? Download “The Branding Value of Search’s Page 1”)
Bonus: One of our favorites from 2012