The holidays may seem far away, but this is the time to start thinking about your digital marketing strategy. After all, Black Friday alone brought in 2.4 billion dollars in revenue.
What does this mean for retailers? Billions and billions of dollars in market share up for grabs.
What can you do about it? Luckily a lot. Almost half of all online transactions in the 2014 holiday season began with search and search is the #1 way people find the holiday products they want (more than any other source).
Search is the #1 way people find the holiday products they want.
We put together this holiday retail infographic to help you pinpoint what you need to focus on this holiday season:
Prepare for the Holiday Season
The key to a successful digital marketing strategy is tailoring it to your audience. Are you aligning your strategy with the buyer’s journey? Do you know who your key personas are? Are you focusing on specific search terms for these personas? Are you taking into account which of your customers use mobile vs desktop vs tablet? Or where they are searching from?
It’s not too late — all these things come together to make the perfect holiday retail strategy. And just in time for those billions of dollars in revenue.
See the results from our Holiday Retail Survey to help you prepare for the holiday season.