What Google’s Move to Alphabet Means for Marketers

In a very head-scratching — albeit interesting — move, Larry Page and Sergey Brin have stepped out of daily operations at Google and have handed the helm to Sundar Pichai. Pichai has now been appointed as Google’s new CEO.

Google CEO

Photo credit: David Paul Morris/Bloomberg—Getty Images

Page and Brin have formed a new holding company called Alphabet, Inc., which Google is now the largest subsidiary of. More subsidiaries under Alphabet, Inc. include:

  • Calico
  • Fiber (internet access)
  • Google (Search, Maps, YouTube, Android, Ads, Apps)
  • Google Ventures (VC investing)
  • Google Capital (investment fund)
  • Google X (auto-driving cars, Google Glass, internet by balloon, moonshots)
  • Life Sciences (the glucose sensing contact lens people)
  • Nest (smoke alarms, home camera, thermostats & connected home devices)

Page assures that every division of Alphabet, Inc. will be independent from each other. “We are not intending for this to be a big consumer brand with related products–the whole point is that Alphabet companies should have independence and develop their own brands.”

So what does this mean for search marketers?

Absolutely nothing.  Google is still Google, and our days won’t change at all.

While the formation of the new holding company is curious, it’s not surprising that Page and Brin are moving into more figurehead, Bill Gates-like roles.  They have been at the helm of Google since its inception in 1998, and are now looking to get “more ambitious things done” and “take the long term view” (a.k.a. enjoy their billions of dollars and do philanthropic work).

One thing this does do is further my theory that Matt Cutts was and is a hologram that Page and Brin created – of course, to be used as a scapegoat for angry SEOs everywhere.  Now that Cutts is on “permanent leave,” I find it interesting that they are both now stepping out of the light of Google’s day-to-day.

One thing this does do is further my theory that Matt Cutts was and is a hologram that Page and Brin created…

Curious indeed…

If you don’t know who Matt Cutts is, just Alphabet him, or whatever you’re supposed to call it these days.

Read more about the changes for Google on their blog here. Points to the first person who calls out the Silicon Valley joke in the comments.

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