Your Holiday eCommerce SEO Checklist

The holiday season brings the big bucks: 1.33 billion for Thanksgiving Day, 2.4 billion for Black Friday, and oh, just a mere 32 billion for the entire month of November.

In our webinar, A Retailer’s Guide to Holiday Web Dominance with Brooks Brothers, SEO Specialist, Mike Walker, shares his secrets to getting the most out of search this holiday season, summarized in this checklist. He gets into the eCommerce SEO nitty-gritty — everything from how to measure last year’s successes and failures to holiday-specific optimization tips.

Your Holiday eCommerce SEO Checklist

1. Make sure your page elements are optimized (title tag, meta, headers, URL, body copy, anchor text, canonical tags if applicable)
2. Make sure your content is mobile friendly.
3. If your business is local, make sure local assets are optimized for holiday keywords and hours. (Google and Yelp listings to pages that target local markets).
4. Make sure paid search campaigns are properly optimized with relevant keyword groups.
5. Focus on branded and non branded terms.
6. Make sure site search is optimized so customers can find the products you are trying to sell.
7. Create personas (for existing customers and new customers) – show examples –loyal vs. new (price points—create content that shows value).
8. Keep a diary for next year of lessons learned. (daily reports, work spaces, annotate so you can make sense of them later).
9. Share insights with other organizations (email marketing… sub ads).
10. Make sure holiday redirects are in place (legacy, specific sale pages, pages with link authority to current pages).
11. Work with IT to make sure your site speed is optimal.

This isn’t everything! If you want to get into the details, make sure to check out our A Retailer’s Guide to Holiday Web Dominance webinar.