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4 Marketing Apps You Aren’t Using — But Should

We all know that feeling — the one when you find the new tool, app, or platform that quickly becomes an integral part of your workplace day-to-day. It’s not often that we find marketing apps that completely change the way we work. But every once in a blue moon, you come across that little piece of tech that so endears itself to your routine that you can’t imagine how you got along without it.

In pursuit of that feeling, we’ve assembled a list of the best apps you probably aren’t using yet—but once you start, you won’t remember what life was like before.


If you’re looking for a more robust note-taking solution than your device’s native app—or if you’re looking to move on from another option like Evernote—then you’re in luck. Bear comes to us from Shiny Frog, an Italian design firm, and offers a fast, simple text editor that lets you tag, search, organize, and connect notes.

marketing apps bear

With Bear, you can stop searching through Word documents and pads of paper for that list of potential projects you’re pitching for next quarter. Plus, it supports Markdown, so you can add links and format text with ease.

If you need a sleek, well-designed solution for your note-taking and text editing, Bear is a great option.


One of the best ways to discern the health of your business is through your Net Promoter Score, or NPS. You can build out a way to do it yourself, or you can use an external solution, but many of those are limited to smaller sample sizes. Luckily—for enterprise companies, anyway—there’s CustomerGauge.

marketing apps customergauge

Not only can you measure NPS by email, but you can comment on each individual customer’s record and integrate your data with SalesForce and Magento. If you’re looking to better streamline customer feedback into your marketing process, CustomerGauge is a powerful tool.

For those in the retail/B2C space, CustomerGauge has a specialized version called Recommendi, but either way, you don’t want to go without a solid NPS solution.

GrowthBot for Slack

There’s a good chance you’re already using Slack to communicate and coordinate with the rest of your team. But if you’re looking to add a little extra utility to your chats, take a look at GrowthBot, a marketing data bot from HubSpot CTO Dharmesh Shah.

marketing apps growthbot

Find info on prospects, see which keywords your competitors are buying, and even retrieve a random cartoon—all within Slack. You spend so much time on there already, you may as well bump up the value.


What does your customer want? It’s an age-old question, but a tough one to answer—or at least, it was. Conductor’s Voice of the Customer app offers deep keyword research capabilities, so you can see the language your customer uses when they search, and align your messaging to match.

marketing apps

This app allows you to search for keywords, determine their monthly search volume, and even evaluate how competitive your keywords are. It’s a great option for content creators and SEOs alike; after all, you never need an excuse to get a little closer to your customer.

What marketing apps do you use and love?

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