It’s time for marketers to make a decision. Are we going to keep interrupting people’s lives with our own internal language and the ideas we think are best, or are we going to listen to our customer and give them what they’re looking for?
Our customers are trying to tell us what they need, and it’s our job to listen. That means the voice of the customer is no longer optional — it’s an essential part of great marketing.
Our mission is and always has been to provide value to our customers, and help them do the same for their own audience. To do that, you first need to understand who your customers are, the language they use, and what they’re looking for.
That’s why Conductor is making its new enterprise keyword research app available for free, to everyone. The voice of the customer is now accessible anywhere, anytime, on any mobile device.
The Conductor mobile app gives you an instant snapshot into how your customers talk about any topic, as well as the demand, competition, and customer journey stage relevant to every term. Whether you’re ideating on content, naming a new product, restructuring your taxonomy, or tackling any other modern marketing challenge, let this be your north star.
JanSport rocketed into the top spot for a highly valuable search by changing one word in a product name. AAA increased traffic by 30% in 30 days by changing their language from the voice of the business to the voice of the customer.
When your content is written in the customer voice, it’s infinitely more attractive to customers, positive for your business, and powerful for driving engagement. And just as importantly, it aligns our efforts with the principle of putting customers first, so we never forget who we’re serving.