By Recently, the Conductor marketing team went on an expedition to uncover the lost classic marketing holiday carols and songs of good cheer to ring in this most festive and searchable of seasons.
And boy, did we hit the jackpot.
Don’t let the preponderance of marketing holiday tunes surprise you.
Let’s start with a song that always gets us in the holiday spirit, popularized by that master of cheer, Bing “No, It’s Not Google” Crosby.
I’m Dreaming of an Optimized Christmas
(to the tune of I’m Dreaming of a White Christmas)
I’m dreaming of an optimized Christmas
Just like a perfect content post
Where the title tags beckon and searchers reckon
This content will sure help them the most.
I’m dreaming of an optimized Christmas
With every metadescription I write
May your site be structured just right
And may all your Christmases be optimized.
Wow, what beautiful imagery. Don’t you feel like you’re right there, in front of a blazing piece of content surrounded by customers who have found the very thing they were searching for, on your brand’s site…
But an SEO’s job is never done, not even over the holidays.
“Guess I should get going on that site audit, Carl.”
Don’t worry, though– we’ll help you get in the Jingle Bell swing of things. After all, Christmas isn’t the only celebration around this time of year: we can’t forget the Festival of Lights, Hannukah. And lo and behold, we found a song that might as well be a long-tail keyword for holiday songs for SEOs!
I Have A Little Title
(to the tune of I Have A Little Dreidel)
I have a little title
I made it for this page
And when the content’s ready
Oh title, take the stage.
Oh, title, title, title
I made you to get clicked
And when the searchers see you
Oh title, they’ll click quick.
No site content feels festive (or is findable) without a trusty old title tag. But we’re all busy people, especially this time of year. And we know we’ve seen some things out there in the marketing world: missing metadescriptions, duplicate title tags… why, it’s enough to make you forget the holidays and go full Grinch.
“I’m pretty sure this is how SEO is supposed to work, Jim.”
But there’s one song that always reminds me why we do this job, and it clears away any “bah humbugs” that might be lurking in your heart. And that’s why we chose that song to sing (yes, sing, it’s definitely singing, love reacts only) to all of you. Feel free to sing along!
The Content Song (or “Blog posts ready for a searcher’s gaze”)
(To the tune of The Christmas Song, or “Chestnuts roasting on an open fire”)
Blog posts ready for a searcher’s gaze
Copy checks and perfect prose
Brand new campaigns needing feedback today
And don’t forget scripts for videos.
Everybody knows some social love can really show
Just who our team really is
Perfect Tweets take some time to compose
Equally so a well-placed GIF.
We know there’s people we can help
The kind of expertise you can’t just find on Yelp
And every customer is gonna see
That all that guidance is on our site for free.
And so I’m offering this simple phrase
To marketers of every kind
Though it’s been revised many times, many ways
Help your customers, all the time
I’m not crying, you’re crying! You may know that here at Conductor, we’re big fans of what we call “humanized marketing.” And there’s nothing more normal than making up for what you lack in ability with volume when singing carols (see also: wassailing). And sure, the holidays get everyone a little frazzled sometimes.
“I need to wrap all of my presents, decorate the tree, get breakfast together, and I still haven’t finished my work from this week and it’s midnight Christmas Eve. AAAAAGH!”
But maybe that’s just the right time to think about all of the amazing things you’ve accomplished this year, and that you do everyday to help your customers, help your team, and help your company. Marketers wear a lot of hats these days, but we’ll end this with a song for the SEOs out there. We see you. You are rocking it. Keep it up. So let’s give ’em some recognition!
The Twelve Days of SEO
(to the tune of The Twelve Days of Christmas)
On the first day of Christmas
My SEO gave to me
Knowledge of the customer voice
On the second day of Christmas
My SEO gave to me
Two redirects
And knowledge of the customer voice.
On the third day of Christmas
My SEO gave to me
Three new keywords
Two redirects
And knowledge of the customer voice.
On the fourth day of Christmas
My SEO gave to me
Four H1 tags
Three new keywords
Two redirects
And knowledge of the customer voice.
On the fifth day of Christmas
My SEO gave to me
A full website audit!
Four H1 tags
Three new keywords
Two redirects
And knowledge of the customer voice.
On the sixth day of Christmas
My SEO gave to me
Six new blog ideas
A full website audit!
Four H1 tags
Three new keywords
Two redirects
And knowledge of the customer voice.
On the seventh day of Christmas
My SEO gave to me
Seven featured snippets
Six new blog ideas
A full website audit!
Four H1 tags
Three new keywords
Two redirects
And knowledge of the customer voice.
On the eighth day of Christmas
My SEO gave to me
Eight page ranks rising
Seven featured snippets
Six new blog ideas
A full website audit!
Four H1 tags
Three new keywords
Two redirects
And knowledge of the customer voice.
On the ninth day of Christmas
My SEO gave to me
Nine content metrics
Eight page ranks rising
Seven featured snippets
Six new blog ideas
A full website audit!
Four H1 tags
Three new keywords
Two redirects
And knowledge of the customer voice.
On the tenth day of Christmas
My SEO gave to me
Ten trends to watch for
Nine content metrics
Eight page ranks rising
Seven featured snippets
Six new blog ideas
A full website audit!
Four H1 tags
Three new keywords
Two redirects
And knowledge of the customer voice.
On the eleventh day of Christmas
My SEO gave to me
Eleven brand new markets
Ten trends to watch for
Nine content metrics
Eight page ranks rising
Seven featured snippets
Six new blog ideas
A full website audit!
Four H1 tags
Three new keywords
Two redirects
And knowledge of the customer voice.
On the twelfth day of Christmas
My SEO gave to me
Twelve un-siloed insights
Eleven brand new markets
Ten trends to watch for
Nine content metrics
Eight page ranks rising
Seven featured snippets
Six new blog ideas
A full website audit!
Four H1 tags
Three new keywords
Two redirects
And knowledge of the customer voice!
