Recently, the Conductor marketing team went on an expedition to uncover the lost classic marketing holiday carols and songs of good cheer to ring in this most festive and searchable of seasons.

And boy, did we hit the jackpot.

Sometimes a great SEO holiday song can surprise you.

Don’t let the preponderance of marketing holiday tunes surprise you.

Let’s start with a song that always gets us in the holiday spirit, popularized by that master of cheer, Bing “No, It’s Not Google” Crosby.

I’m Dreaming of an Optimized Christmas

(to the tune of I’m Dreaming of a White Christmas)

I’m dreaming of an optimized Christmas

Just like a perfect content post

Where the title tags beckon and searchers reckon

This content will sure help them the most.

 

I’m dreaming of an optimized Christmas

With every metadescription I write

May your site be structured just right

And may all your Christmases be optimized.

 

Wow, what beautiful imagery. Don’t you feel like you’re right there, in front of a blazing piece of content surrounded by customers who have found the very thing they were searching for, on your brand’s site…

But an SEO’s job is never done, not even over the holidays.

An SEO's work is never done, even over the holidays.

“Guess I should get going on that site audit, Carl.”

Don’t worry, though– we’ll help you get in the Jingle Bell swing of things. After all, Christmas isn’t the only celebration around this time of year: we can’t forget the Festival of Lights, Hannukah. And lo and behold, we found a song that might as well be a long-tail keyword for holiday songs for SEOs!

I Have A Little Title

(to the tune of I Have A Little Dreidel)

I have a little title

I made it for this page

And when the content’s ready

Oh title, take the stage.

 

Oh, title, title, title

I made you to get clicked

And when the searchers see you

Oh title, they’ll click quick.

 

No site content feels festive (or is findable) without a trusty old title tag. But we’re all busy people, especially this time of year. And we know we’ve seen some things out there in the marketing world: missing metadescriptions, duplicate title tags… why, it’s enough to make you forget the holidays and go full Grinch.

There's some bad SEO advice out there. But everyone can bounce back from SEO mistakes.

“I’m pretty sure this is how SEO is supposed to work, Jim.”

But there’s one song that always reminds me why we do this job, and it clears away any “bah humbugs” that might be lurking in your heart. And that’s why we chose that song to sing (yes, sing, it’s definitely singing, love reacts only) to all of you. Feel free to sing along!

The Content Song (or “Blog posts ready for a searcher’s gaze”)

(To the tune of The Christmas Song, or “Chestnuts roasting on an open fire”)

Blog posts ready for a searcher’s gaze

Copy checks and perfect prose

Brand new campaigns needing feedback today

And don’t forget scripts for videos.

 

Everybody knows some social love can really show

Just who our team really is

Perfect Tweets take some time to compose

Equally so a well-placed GIF.

 

We know there’s people we can help

The kind of expertise you can’t just find on Yelp

And every customer is gonna see

That all that guidance is on our site for free.

 

And so I’m offering this simple phrase

To marketers of every kind

Though it’s been revised many times, many ways

Help your customers, all the time

 

I’m not crying, you’re crying! You may know that here at Conductor, we’re big fans of what we call “humanized marketing.” And there’s nothing more normal than making up for what you lack in ability with volume when singing carols (see also: wassailing). And sure, the holidays get everyone a little frazzled sometimes.

Sometimes being .a great marketer means not putting your own feelings first.

“I need to wrap all of my presents, decorate the tree, get breakfast together, and I still haven’t finished my work from this week and it’s midnight Christmas Eve. AAAAAGH!”

But maybe that’s just the right time to think about all of the amazing things you’ve accomplished this year, and that you do everyday to help your customers, help your team, and help your company. Marketers wear a lot of hats these days, but we’ll end this with a song for the SEOs out there. We see you. You are rocking it. Keep it up. So let’s give ’em some recognition!

The Twelve Days of SEO

(to the tune of The Twelve Days of Christmas)

On the first day of Christmas

My SEO gave to me

Knowledge of the customer voice

On the second day of Christmas

My SEO gave to me

Two redirects

And knowledge of the customer voice.

 

On the third day of Christmas

My SEO gave to me

Three new keywords

Two redirects

And knowledge of the customer voice.

 

On the fourth day of Christmas

My SEO gave to me

Four H1 tags

Three new keywords

Two redirects

And knowledge of the customer voice.

On the fifth day of Christmas

My SEO gave to me

A full website audit!

Four H1 tags

Three new keywords

Two redirects

And knowledge of the customer voice.

 

On the sixth day of Christmas

My SEO gave to me

Six new blog ideas

A full website audit!

Four H1 tags

Three new keywords

Two redirects

And knowledge of the customer voice.

 

On the seventh day of Christmas

My SEO gave to me

Seven featured snippets

Six new blog ideas

A full website audit!

Four H1 tags

Three new keywords

Two redirects

And knowledge of the customer voice.

 

On the eighth day of Christmas

My SEO gave to me

Eight page ranks rising

Seven featured snippets

Six new blog ideas

A full website audit!

Four H1 tags

Three new keywords

Two redirects

And knowledge of the customer voice.

 

On the ninth day of Christmas

My SEO gave to me

Nine content metrics

Eight page ranks rising

Seven featured snippets

Six new blog ideas

A full website audit!

Four H1 tags

Three new keywords

Two redirects

And knowledge of the customer voice.

 

On the tenth day of Christmas

My SEO gave to me

Ten trends to watch for

Nine content metrics

Eight page ranks rising

Seven featured snippets

Six new blog ideas

A full website audit!

Four H1 tags

Three new keywords

Two redirects

And knowledge of the customer voice.

 

On the eleventh day of Christmas

My SEO gave to me

Eleven brand new markets

Ten trends to watch for

Nine content metrics

Eight page ranks rising

Seven featured snippets

Six new blog ideas

A full website audit!

Four H1 tags

Three new keywords

Two redirects

And knowledge of the customer voice.

 

On the twelfth day of Christmas

My SEO gave to me

Twelve un-siloed insights

Eleven brand new markets

Ten trends to watch for

Nine content metrics

Eight page ranks rising

Seven featured snippets

Six new blog ideas

A full website audit!

Four H1 tags

Three new keywords

Two redirects

And knowledge of the customer voice!