As 2019 kicks into high gear, we’re taking a look back at our favorite digital marketing content from around the web and our own top articles and reports on SEO and content from 2018. In order to prepare for what’s coming next, you have to understand what’s come before – so let’s do a best-of list!
Last year, we captured industry and vertical trends, we played addicting SEO games, and we doled out hot digital marketing strategy and tactics tips. Whether you missed any of the great stuff below during the year or you’re just looking for a refresher, read on for our Top 10 Articles in SEO and content.
The 2018 Marketing Jobs & Salary Guide
The 2018 edition of our yearly Conductor report on the evolution of job descriptions and salaries in the digital marketing industry brought the goods, capturing trends in and delivering hard numbers on compensation, career trajectories, and more. A must-read for every digital marketer.
From SEO to content marketing, get everything you need to know about your digital marketing career path from Conductor’s 2018 Marketing Jobs + Salary Guide.
The Game of Search
SEOs and content marketers love to show off our search knowledge. We also love a good leaderboard (really, we love anything that ranks things). How wonderful, then, that SEMrush brought us the seriously addictive Game of Search in 2018. Play a round and prove that you know what people are Googling better than anyone else.
Start. The Game of Search. Try to guess what or who people are googling the most often. You can skip questions or use hints, but don’t forget the clock is ticking!
C3, Conductor’s yearly conference on the best in organic marketing, hit a new high point in 2018, bringing together 700+ global marketing leaders in New York City for two days of actionable innovations and meaningful connections. Check out our CEO Seth’s keynote on what it means to humanize your marketing and get excited for C3 2019 (the dates are May 6-8, in case you’re wondering!).
How to Capitalize on the Top Content Marketing Trends of 2018
Our friends at NewsCred put together a clear-eyed rundown of the content marketing trends that would come to define 2018 with terrific, thorough brand campaign examples. From values-driven content to personalization, these trends are still at the forefront of content marketing in 2019, so this meaty post is definitely worth a close read.
Here, the top five content marketing trends of 2018 – along with brand examples and tips for implementing them in your program to drive results that matter.
Industry Marketing Trend Reports
We went deep with our research in 2018, publishing Conductor deep dives into the trends, leaders, and strategies defining organic marketing in industries from real estate to retail. Here’s all of the industry marketing trend reports we’ve put together to date (more to come in 2019!):
Search on Tap
Like all of your coolest friends and relatives, we started a Conductor podcast in 2018! On Search on Tap, our lovable panel of seasoned search experts digs into the latest in SEO, content and digital marketing and invites industry luminaries on the show to share their stories and insights. It’s the best time you can have between two AirPods. Check out the gang’s conversation with Rand Fishkin:
SEO Experiments That Will Blow Your Mind
Mad scientist Larry Kim over at SEMrush ran some crazy SEO experiments in 2018, taking CTR, engagement rates, and more to places we hadn’t ever thought possible. He may have finally pushed the boundaries of SEO science too far – you be the judge.
Larry Kim and Will Critchlow got together to talk about some SEO experiments. See what Larry found with 6 experiments; they will blow your mind.
Kelly Watkins, Head of Global Marketing at Slack: Always Be Learning
2018 was a banner year for the Conductor Searchlight blog, our little corner of the internet where we geek out about SEO and content. One of our favorite posts last year was this interview with Kelly Watkins, recently the Head of Global Marketing at Slack. Kelly shared wisdom on everything from the value of organic to how she learns and grows – take a read through and be inspired.
Kelly Watkins, Head of Global Marketing at Slack, details how she finds and makes the most of marketing opportunities. The key? Never stop learning.
Great Marketing Minds
This Yext marketing expert roundtable series last year scratched an itch we didn’t realize we had for snackable predictions from marketing experts on the pressing digital marketing trends of the day. From AI to the future of search, see the full range of what marketing leaders are thinking.
Yext brings together experts from across the marketing spectrum to discuss the most important digital marketing trends, topics, and new ideas.
The Forrester Wave: SEO Platforms
In 2018, leading market research company Forrester returned to the SEO industry to evaluate the technology offerings in the space. The Forrester Wave report on SEO platforms they produced is an invaluable resource for marketers searching for solutions to help drive organic marketing ROI. We’re proud that Forrester named us a Leader in the report, with top scores for our current offering and future strategy. Download the full report to find the right solution for you.
Forrester’s definitive evaluation of the top SEO platforms involved rigorous technology testing, customer interviews, and assessments of product roadmap and strategy.