There is only one constant in search: it’s always changing. Out of the trillions of Google searches every year, as many as fifteen percent a day are searches that are totally new and unique.
The foundation of organic marketing is knowing what keywords lead to your brand and optimizing your message, your search visibility and your user experience to capture those keywords.
The way customers find your business through search is constantly evolving. SEO keyword tracking is so important to understanding your website rank that SERP rank tracker tools have historically limited their customers to a set of keywords. Within that set you can track your website rank, keyword position and organic website rank. But organic marketing is about than a rank tracker.
Marketers need the flexibility to look at the constantly evolving universe of keywords in the search engine landscape without worrying about going over or under budget. And yet, the industry standard is to set prices by the number of keywords.
How Many Keywords Should I Track?
Even if there was a magic formula or golden ratio for the number of keywords you should be looking at it wouldn’t be very useful at the margins where you score the biggest wins.
Developing an agile portfolio of keywords to track is more of an art than a science. You don’t want to track too few keywords because a small set isn’t robust enough. This seems obvious, but it’s easy to fall into the opposite problem: tracking too many keywords until you fall into analysis paralysis. Seeing where you sit in your competitive landscape requires as much Spidey sense as computational power.
It really comes down to looking at the structure and themes of your site comparing those elements to your competitors’ sites and identifying the words and long-tail phrases that lend themselves to those themes. Then as you launch campaigns, products, and initiatives, you add to the list as your business grows and changes.
Some sites might only need to track 500 keywords because they are in a specific, well-defined niche that simply doesn’t have a ton of keywords people are looking for around it. Other sites will need to track 40,000 keywords because their site has a lot of moving pieces, a lot of ways to surface its information through search and a lot of savvy competition.
Either way, the good news is that Conductor guides its customers through every step.
No “Nickel & Diming” on Tracked Keywords
Content marketing relies heavily on keyword monitoring. Knowing your keyword ranking relative to competitors is actionable information that can be limited when pricing is structured based on keywords.
Keyword position tracking is not a set-it-and-forget-it operation, however; as you build new campaigns and your company evolves, your keyword list will grow and evolve with it.
To date the industry standard pricing model has been to charge customers by the keyword. It’s inefficient and it isn’t transparent, and that’s why Conductor said, “no more nickel and diming on tracked keywords.” As important as keyword tracking is to successful marketing, a full-service approach demands much more — and Conductor delivers.
As an Enterprise Organic Marketing platform, we provide you our core platform and price based on the programs you run across SEO. Our mission is to enable you to successfully orchestrate your organic marketing efforts across markets, product lines, teams, brands, business units and more.
Because Conductor offers so much more than keyword tracking, we free you from having to make unnecessarily limited choices of what keywords to track. It’s part of our commitment to putting the customer first.