While Google remains the world’s Internet search behemoth, Yandex is the leading search engine in Russia and the fifth most popular worldwide. Not to mention, the Russian eCommerce market is expected to see an annual growth rate of 5.2%, reaching a projected market volume of nearly $32 billion by 2025.
Needless to say, businesses that are aiming to capitalize on this growing market opportunity need to have a customer-first, data-driven SEO strategy. That is why we’re excited to declare that Conductor is the first enterprise platform in the market to support both keyword tracking and keyword research for the Yandex search engine.
Read on to discover more about Yandex, and how to seize the business opportunities available on one of the predominant platforms for Russia.
What is Yandex? How does Yandex compare to Google?
Yandex averaged 59.3% of the Russian search market in Q3 2020, up from 56.6% year over year, according to the company’s latest financial results report. Mobile search traffic accounted for 62.7% of the company’s total search traffic and 52.8% of all search revenues.
With a Nasdaq-traded stock and a market cap of more than $14 billion, Yandex remains the market leader in Russia, partly due to its positioning as a portal and the largest media destination for the country. And like Google, Yandex has expanded far beyond offering SEO in Russia, venturing into email, cloud storage, live traffic maps, and even the Uber-aligned ‘Yandex Taxi.’
The Yandex search platform was created specifically to serve the Russian market, helping companies connect with users and address their unique search and language-based needs.
The First Enterprise SEO Solution for Yandex Keyword Research and Tracking
Conductor is continually striving to build the best-in-class global topic research tool for our customers. As such, we are adding new and diverse global search engine support all the time.
Yandex keyword research will be available to all customers starting this month, giving Explorer users access to comprehensive topic, domain and page research. With these powerful insights, brand marketers can better understand the behaviors, topical interests and overall intent of Russian customers. Then, they can determine how they can best refine their SEO and organic marketing strategies to successfully boost awareness and brand visibility.
Expanding Global Support Throughout EMEA & APAC
To help marketers further the reach and impact of their SEO presence, Conductor has also added Seznam (Czech Republic) and Shenma (China) as new rank sources. With this greater breadth and depth of insight, global brands can better understand their web visibility and effectively grow market share in EMEA and APAC markets.
These additions further enhance Conductor’s global reach with support for 10 international search engines across 160+ different markets, providing keyword research and tracking support for some of the country’s biggest search engines – from Baidu to Naver.