Theo Bennett is the analytics evangelist for MoreVisibility, and has been with the company since 2006. Theo leverages web intelligence to help maximize search and display advertising in multiple channels for clients in many verticals. He has over 11 of those years of experience in SEO, SEM, e-mail and analytics, and is a Microsoft AdCenter Certified Professional, Google AdWords Professional and holds the Google Analytics Individual Qualification. In addition, he has presented extensively on leveraging Google Analytics, Google AdWords and best practices for both platforms. Theo earned an AAS in Avionic Systems Technology from the Community College of the Air Force.