An Inside Look at the Goodwill of Greater Washington’s Digital Strategy

The Goodwill of Greater Washington is a DC based non-profit that transforms lives and communities through the power of education and employment. This is the story of the evolution of the Goodwill of Greater Washington team’s SEO knowledge and digital strategy, straight from their digital marketing team.

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Headquarters

Rockville, MD

Industry

Non-Profit

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"Conductor provided us with analytics that we hadn’t been able to see. We were able to really gauge where we were. One of the first things we did was make sure our URLs were vanity URLs. Once we made the switch, we saw an increase in rankings and for some of our pages, a huge spike."

"So while we all I think, agreed and understood that SEO is where we needed to go. I don’t know that all of us fully understood the value of SEO at the time, and the importance that it could play in our strategic marketing efforts."

"The biggest benefit is really just a much greater understanding of the value of SEO and the strategy behind it. I know that from my conversations with Tom, that we’ve seen a measurable increase in organic traffic and a direct result of creating “friendly” URLs."

"Searchlight was a huge help for me, especially in designing and structuring the new website that should be launching early next year. Conductor just gave me a whole bunch of back-end resources that you don’t usually see or you can’t read about."


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