Char-Broil Increases Traffic 110% with Content and Conductor
- Columbus, GA
Char-Broil is the go-to brand for grillers, producing easy-to-use and innovative products that leverage their special cooking technology.
’s team launched a content marketing initiative designed to continually engage with potential customers by using targeted content throughout the entire . With infinite topics to choose from, they needed a technology to show them what consumers were searching for, what content would have the greatest impact, and how to measure their success.
With Conductor as their market research and content discovery technology, Char-Broil’s team created an around high-value topics and content types throughout the customer journey. In-house and freelance writers created new content and improved existing content based on Conductor's SEO Platform's search and customer-intent insights.
Powered by Conductor’s technology, Char-Broil’s content strategy drove a 110% increase in organic traffic and a 56% increase in overall traffic to the site, exceeding their goal by 6x.