Char-Broil Increases Traffic 110% with Content and Conductor

Char-Broil’s team launched a content marketing initiative designed to continually engage with potential customers by using targeted…

+110% organic traffic YOY

Vincent Keiman Ul M5dhtham Unsplash
Hero Pattern

6X Exceeded yearly organic traffic goals by 6X

Headquarters

Columbus, GA

Industry

Manufacturing

"It’s a huge missed opportunity to only engage with our customers when they are ready to buy a new grill, which happens every 4-8 years. We want to be their go-to guide for the total grilling experience – recipes, tips and tricks, step-by-step instructions throughout the customer journey."

Leandi McMurphy,
Senior Manager Digital Marketing Char-Broil

"Conductor’s technology empowered us to focus and figure out what content types and topics would have the biggest impact. We use it as an audience discovery platform to drive our editorial calendar."

Leandi McMurphy,
Senior Manager Digital Marketing Char-Broil

Powered by Conductor, Char-Broil’s content strategy drove:

110%

increase in organic traffic

56%

increase in overall traffic


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