Conductor + Adobe Integration Powers Citibank’s Global Online Growth

Citibank is the consumer division of financial services multinational Citigroup. Citibank was founded in 1812 as the City Bank of New York, and later became First National City Bank of New York.

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Headquarters

New York, NY

Industry

Financial Services

"Conductor Searchlight has become our centralized reporting platform for aligning international stakeholders around our global performance metrics."

Mandy Fredenhagen
VP of Global Digital Marketing Citibank
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"Our Adobe and Conductor integration gives us a better and more comprehensive understanding of our online performance. Adobe gives us metrics like visits and page views, but it’s Conductor that pulls that story together."

Steven Bush
VP of Search Marketing Citibank
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"One of the biggest challenges that we’ve had was making sure that we’re using the right keywords, the right terminology, the right content for the right product. And content mapping helped us with that. It’s enabled us to get qualified prospects engaged with Citi sooner, and get our brand and products top-of-mind."

Mandy Fredenhagen
VP of Global Digital Marketing Citibank

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