How a Site Migration with Conductor Set Fully Up for Success in Uncertain Times

“It really shows the power of the website and the power of the migration. Now we're hitting conversion and daily revenue goals that we've never hit before.” - Andy Lightman

238% Increase in Organic Revenue

Screenshot 2020 06 11 11.27.21 Min
Hero Pattern Blue

206% Increase in Organic Sessions

Headquarters

Portland, OR

"In its redesign, we had a very complex configuration just in our product mix, alongside a higher-level thought leadership education component that we needed to program for. Between those two things, there were some really natural ways for us to partner with Conductor."

Ben Oh
Vice President of Marketing Fully

"We have had a number of different relationships with different search-oriented partners. To various degrees they were helpful, but none of them were all encompassing. None of them felt like a long term strategic partner that would help us with a site migration all the way through an integrated content plan… We wanted to make sure that we had a partner that we could really trust who really wanted to understand our business and build the relationship with."

Ben Oh
Vice President of Marketing Fully

"We live and die by the search bar, so we know that SEO needs to be thought of upfront. That thread needs to carry all the way through the design process. In terms of our partnership with Conductor, that's really where we're feeling very blessed, grateful to have them as partners helping us navigate that aspect from the beginnings of the design process all the way through final implementation and launch."

Ben Oh
Vice President of Marketing Fully

"By working with the Conductor team through all of the nuanced, specific technical and content related requirements around the migration, we’re very grateful to have avoided the worst case scenario. Our search position remains very strong, and we’re now more effectively able to build upon that traffic. . For so much to change and scale organizationally through the launch of our site AND for our search ranking to not skip a beat, that's a huge win for us."

Andy Lightman
Director of E-Commerce Fully

"It became apparent to us that by partnering with Conductor, we'd be able to far exceed one FTE's ability to contribute because we'd be leveraging all of the highly specialized expertise that's contained within Conductor and then be able to use that to help direct all of the various technical and content related initiatives that we have going on on the website right now. We view Conductor as another member of our team."

Andy Lightman
Director of E-Commerce Fully

"Every step of the way we've had Conductor helping us keep focus on the right things to be focused on."

Andy Lightman
Director of E-Commerce Fully

354%

Increase in Organic Transactions

206%

Increase in Organic Sessions

"It really shows the power of the website and the power of the migration. Now we're hitting conversion and daily revenue goals that we've never hit before."

Andy Lightman
Director of E-Commerce Fully

"I can confidently say that if we'd been stuck with our old website through this pandemic rush, there's no way we could have shown up for our customers the way we have. I’m immensely proud of how we’ve responded, while also incredibly grateful for how we prepared."

Ben Oh
Vice President of Marketing Fully

We use cookies to ensure that you get the best experience on our website.
By continuing to browse, you agree to the use of cookies detailed in our cookie policy.