How Data Drives Our Customer-First Content – Q&A with JanSport

JanSport is the original backpack and outdoor gear brand, founded in 1967. Owned by the VF corporation, JanSport is one of the world’s largest apparel companies.

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Headquarters

Alameda, CA

Industry

Retail

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"Conductor has helped us spot those opportunities and provided the analytical backup to make the case internally. With insights from Conductor, I was able to show our senior management that we were leaving money on the table. That got attention and buy-in throughout our organization."

"I love logging in to Conductor… everything I could possibly want to look at is there, and it’s easy to build a report to look at things side-by-side. That context is critical for making good decisions in digital marketing."


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