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Customer Success Story

The 155-Year-Old Firm with a Cutting-Edge Content Strategy

John Hancock needed to diversify content for financial advisors so they could better serve their clients. By gaining better insight into the customer journey across the conversion funnel, they could create content to align with each stage.

About John Hancock

Boston, MA
Company Size
Financial Services

In its 155-year history, John Hancock Investments has dedicated itself to helping customers meet their financial goals. Today, the firm manages more than $135 billion in assets with its unique, multi-manager approach to investment.

John Hancock's Success with Conductor

Conductor helps us understand where customers are in their purchase journey. It shows us what people search for from the top to the bottom of our funnel, and how we can align our content to meet them where they are

Jay Wightman, Marketing executive, digital strategist & transformational leader, Manulife Investment Management (opens in a new tab)
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