Winning Non-Branded Search Opportunities with Kroger and Conductor

Learn how a major grocery retailer used Conductor to advance its digital strategy and increase organic traffic by 7% YoY—resulting in millions of new visits.

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Headquarters

Cincinnati, OH

Company Size

465,000 Employees

Industry

Retail, Food and Beverages

"Inherently just being a big brand, a lot of your organic traffic is branded traffic. It’s hard to get away from that. People love what they love and go out and look for it."

Troy Eaves
Head of SEO, Digital Content Kroger

"Conductor has helped us predict the future."

Troy Eaves
Head of SEO, Digital Content Kroger

"SEO and content need to be forward-looking. Conductor has helped us look at trends in previous years and months and helped us predict what might be worth going after."

Troy Eaves
Head of SEO, Digital Content Kroger

"It’s helped us plan better and be tighter in our content strategy."

Troy Eaves
Head of SEO, Digital Content Kroger

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