How LBBW Achieved 300% Traffic Growth YoY with Conductor
About LBBW
- Headquarters
- Baden-Württemberg, Germany
- Company Size
- 10,000
- Industry
- Financial Services
LBBW (Landesbank Baden-Württemberg) is one of Germany's leading state banks, serving businesses, institutional clients, and public sector entities across the region and internationally. As a cornerstone bank for Baden-Württemberg, LBBW combines traditional banking expertise with innovative financial solutions.
With a strong commitment to digital transformation, LBBW has been investing in modernizing its online presence and marketing capabilities to better serve its diverse client base in the competitive financial services market.
The brand’s approach combines customer-centric design with data-driven optimization to create seamless digital experiences that put customer needs at the center.
The challenge
Like many enterprise organizations, LBBW’s customer/user experience team found itself juggling multiple disconnected SEO tools and spending a significant amount of hours on manual processes.
With fragmented data across platforms and time-intensive workflows preventing strategic focus, they needed a unified, enterprise SEO/AEO platform to streamline their digital content strategy, demonstrate clear ROI to executives, and scale their SEO efforts to accelerate growth in the competitive financial services market.
Specifically, the team struggled with:
- Time-consuming keyword research and content brief creation
- Siloed, duplicate tools causing inefficiencies in key workflows
- Sourcing reliable, data-driven insights for a more informed and proactive SEO strategy
- Scalability constraints with manual processes that couldn't match growing digital content needs
- Manual website crawling that missed critical technical errors, risking user trust and brand reputation
How Conductor helped
Streamlined content strategy research and creation with Conductor Creator
LBBW implemented Conductor Creator to consolidate its fragmented SEO workflow into a single, powerful platform. Using the Explorer feature, the team gained access to comprehensive keyword intelligence for proactive content strategy.
![Sebastian Arand, SEO Manager, [object Object]](https://cdn.sanity.io/images/tkl0o0xu/production/ee5b69ee2e4da12b774f6ba1d6f94dc819c0f828-1600x1600.jpg?fit=min&w=100&h=100&dpr=1&q=95)
By using Explorer, we can identify opportunities early, develop strategies proactively, and ensure that our content remains both audience-specific and competitive. This data-driven approach is indispensable for our team to continuously increase the effectiveness and reach of our digital initiatives.
By identifying high-impact opportunities, LBBW could expand its keyword strategy beyond traditional research into new business areas. Additionally, platform consolidation eliminated the need for multiple separate tools, creating more efficient and targeted workflows that could scale with the team’s growth goals.
The results: Increased content creation velocity by 40%
Using Conductor, LBBW made its content creation workflows 40% faster, allowing its teams to focus on strategic growth areas rather than manual content creation tasks.
Creator's content optimization capabilities also enabled LBBW to create SEO-optimized content backed by competitive intelligence and search data.
The combination of Writing Assistant and Content Guidance allows us to optimize content specifically for our target audiences before publication. This not only strengthens the quality and consistency of every publication but also helps us ensure SEO relevance in advance.
With Content Guidance providing real-time optimization recommendations, LBBW's customer/user experience team could confidently create articles that ranked well and drove long-term engagement with their financial services audience.
Featured Conductor Creator capabilities:
Unified SEO process and cross-initiative alignment with Conductor Intelligence
Rather than treating SEO as a siloed activity, Conductor Intelligence became central to LBBW's integrated digital content strategy. The platform enabled clear connections between SEO optimization and broader content initiatives, from customer case studies to market analysis.
Conductor is a central part of our SEO/content process and has made our approach to digital content more efficient and data-driven. The platform helps us strategically target SEO visibility topics, analyze content based on data, and further develop it.
A key contribution of Conductor is the clear linkage of SEO optimization with other content initiatives… Thanks to practical insights, we are increasing both the measurability and the quality of our digital touchpoints.
Similarly, Conductor's all-in-one platform solved LBBW's tool sprawl problem, making their workflow much more streamlined and targeted. The team could now see SEO insights across their entire content ecosystem, turning isolated projects into coordinated efforts that boosted performance site-wide.
The results: Increased search engine traffic by 150%
LBBW's biggest success was the significant 150% increase in organic search engine traffic. It achieved its best organic traffic figures in LBBW.de history, driven by targeted optimizations and data-driven decisions.
The results: Increased website traffic by 300% YoY
LBBW didn't just see fast results—it saw sustained, accelerating growth. The brand's 300% year-over-year traffic increase was driven by consistent gains, including a 60% boost in its Research area from Q4 2024 to Q1 2025. Overall, LBBW achieved 40.5% traffic growth within nine months of using Conductor, establishing a strong foundation for continued success.
Featured Conductor capabilities:
Proactive website health protection with Conductor Monitoring
For banks like LBBW, a flawlessly functioning website is crucial to maintain user trust. That meant beyond content optimization, they needed to maintain strong technical site performance—critical for both user experience and search engine visibility—which is exactly what Conductor Monitoring provided through comprehensive technical oversight.
Conductor is an indispensable tool for safeguarding the technical quality and high user trust in our website over the long term.
With 24/7 monitoring and automated alerts, LBBW could proactively address technical issues like broken links before they impacted user experience or search performance.
Featured Conductor capabilities:
Future-proofing AI search strategy with Conductor AI
As the search industry undergoes rapid transformation with AI-driven platforms and new user behaviors, LBBW recognized the need for a strategic partner that could adapt alongside these changes rather than a static solution that might become obsolete.
Looking ahead to the upcoming changes in the search landscape—particularly the shift toward AI-driven platforms—we see great potential in having Conductor as the right partner at our side.
Conductor provides the foundation to turn these challenges into opportunities and further expand our position in the digital market, strengthening our standing among competitors and with our target audiences.
Conductor's continuous innovation and AI-ready optimization capabilities positioned LBBW to not only adapt to the changing search landscape, but capitalize on new AI search opportunities.
Featured Conductor capabilities:
