Madison Reed Increases Blog Transactions by +113% with Conductor
In order to improve organic KPIs, Madison Reed added Conductor to their marketing stack. Within five months, they nearly doubled their organic traffic, blog sessions, and transactions.
About Madison Reed
New York, NY
Madison Reed provides luxurious, at-home hair color products with ethically sourced ingredients.
Madison Reed's Success with Conductor
Within five months of adding Conductor to their marketing stack, Madison Reed’s blog performance increased by:
Madison Reed’s blog drives the majority of their site’s organic traffic, but conversion rates were low. SEO Manager Matthew Rogers brought Conductor on board to improve traffic and transactions for their top-performing channel.
The Madison Reed team restructured their blog around high-volume keyword clusters that they discover, manage, and measure in Conductor's SEO Platform. Along with optimizing existing content to be more easily found by searchers, they created new content around high-demand search terms.
Within five months of adding Conductor to their marketing stack, Madison Reed has increased blog sessions by 83%, increased transactions by 113%, and increased organic traffic by 76%.