Title Nine Doubled AI Citations and Drove +1,000% AI Session Growth with Conductor

About Title Nine

Headquarters

Emeryville, CA

Company Size

< 1,000

Industry

Retail

Title Nine is a women-owned outdoor and athletic apparel company that has been outfitting and inspiring active women since 1989. Founded on the belief that women deserve gear built for them, the brand offers a curated range of performance wear, swimwear, and activewear across 17 retail locations and a growing eCommerce presence.

As a mission-driven retailer competing in an increasingly crowded activewear market, its digital presence plays a critical role in how women discover, evaluate, and shop the brand online—making search visibility a key driver of growth.

The challenge

Title Nine's eCommerce team knew their search visibility had room to grow, but with a two-person team responsible for all SEO and AEO strategy, bandwidth was a constraint. They lacked the data-driven insights and infrastructure to prioritize where to start.

Producing SEO-optimized articles was a time-intensive process, limiting their ability to scale content across product categories. At the same time, the rapid rise of AI-powered search introduced an entirely new layer of complexity.

To grow their search presence, drive measurable revenue impact, and stay ahead of an evolving search landscape, they needed a smarter way to focus their efforts—and a dedicated partner to help them do it.

How Conductor helped

Conductor gave Title Nine's eCommerce team a unified platform for organic and AI search performance, replacing guesswork with clear, actionable data. With dedicated expert support and purpose-built content tools, the team could focus their limited bandwidth on the opportunities most likely to drive measurable business impact.

• Content creation at scale: Conductor's Writing Assistant eliminated the hours previously spent researching keywords and structuring articles from scratch, enabling the team to produce fully optimized drafts in a fraction of the time. Output scaled from 1-2 articles per month to 10+, covering PLPs, expert guides, and category pages across the site.
• Category page opportunity identification: Conductor's Keyword Rank Tracking and Pages reporting gave the team a clear view of where to create new pages and which existing pages needed optimization. Keyword loss data flagged content due for a refresh, while Market Share Analysis revealed categories where competitors held stronger visibility, allowing the team to prioritize based on impact.
• AI search visibility and measurement: Conductor's AI Search Performance reporting gave the team weekly and monthly visibility into brand mentions, citations, and market share across AI answer engines. This enabled Title Nine to integrate AEO best practices into their broader search strategy early, establishing a competitive advantage as AI-powered search continued to grow.
• Technical SEO execution and expert guidance: Working with their dedicated Conductor consultant, the team identified and implemented a technical SEO roadmap covering page-level schema improvements and AI-powered product review summaries, strengthening the site's crawlability and discoverability across both traditional search and AI platforms.

Featured Conductor capabilities: Writing Assistant, AI Content Score, Keyword Rank Tracking, Pages, AI Search Performance, Workspaces, Market Share Analysis

Featured Conductor products: Conductor Intelligence, Conductor Creator

The results

+400% increase in monthly content production with Writing Assistant

Before Conductor, producing a single SEO article required hours of keyword research, topic planning, and drafting, a process that limited the team to 1-2 articles per month. With Conductor Creator, that workflow changed entirely. Full SEO-optimized drafts could be generated in minutes, freeing the team to focus their time on strategy, refinement, and expanding content coverage across PLPs, expert guides, and category pages.

The impact was immediate. Monthly content output increased from 2 articles to 10+—a 400%+ increase that gave Title Nine a significant boost in content velocity.

That scale unlocked new opportunities across the site, with more category pages created, more existing pages optimized, and a growing content foundation to support traditional and AI-powered search.

Writing Assistant helps us produce content at a much quicker rate. We went from spending hours thinking of an article, researching which keywords to include, and now it literally can write an entire draft for you with a click of a button.

+18% revenue growth for swim category pages

With a scalable content process in place, the team turned their attention to category page strategy. Using Conductor Intelligence, they identified which swim and swim bra category pages needed to be created and which existing pages needed optimization, building a structured, data-driven roadmap for one of their most important product areas.

The results were significant. Swim bra category pages saw:

• +3% growth in sessions
• +3% growth in transactions
• +11% growth in revenue

Across the broader swim category, the impact was even greater:

• +13% session growth
• +14% transaction growth
• +18% revenue growth

With those results validated, the team began replicating the same category page playbook across additional product lines, with plans to drive the same level of measurable growth site-wide.

It's been really awesome to tie the work we've been doing with Conductor back to the performance of these categories. It really demonstrates the value of the platform and what we're doing.

+134% non-branded impressions and +30% organic traffic growth YoY

By scaling a focused SEO strategy and a data-driven approach to content and category page optimization, Title Nine saw significant growth in non-branded search performance:

• +134% growth in non-branded impressions YoY
• +50% increase in non-branded clicks YoY
• +30% growth in overall organic traffic YoY

These gains reflected the compounding impact of consistently creating and optimizing content around high-opportunity keywords and categories. For the Title Nine team, these metrics represented more than traffic gains.

Historically, we've been really focused on non-branded impressions and non-branded clicks, which in the past couple of years have been growing exponentially with Conductor.

The previous year, we increased our non-branded impressions by 134%, clicks by 50%, and overall organic traffic by 30%.

The results were proof that their work with Conductor was translating directly into greater brand discoverability among new audiences who had never searched for Title Nine by name.

+1,000% AI session growth and rising brand mentions in AI search

As AI-powered search grew in prominence, Title Nine recognized the opportunity early. Rather than waiting for the landscape to settle, they worked with Conductor to navigate the uncertainty, build a framework for tracking AI performance, and integrate AEO best practices into their existing search strategy before most competitors had started.

The results were significant:

• +1,000% growth in AI-driven sessions from the beginning of the year to the end
• AI traffic up 100%+ YoY on a consistent weekly basis
• AI citations increased by 100%+ over the course of the year
• Brand mentions increased by 33%+ over the same period

Leadership took notice. The team now runs quarterly SEO and AEO presentations to keep executives informed and aligned, a cadence made possible by the reporting infrastructure Conductor helped them build.

Conductor has really consistently kept AEO at the forefront of the conversation and really helped us stay ahead of the curve. Because of this partnership, we've incorporated AEO optimizations into our broader search strategy early on, which has given us a huge competitive advantage. It gives us actionable workflows directly within the platform.

So we're not just learning what we should do, but we're also equipped with the tools and guidance to actually execute on it.