The Selection Process: Why Conductor?
PNC needed more than a few small SEO tools to remedy its internal silos and fragmented site. It needed an SEO platform that could serve as one central source of truth for website metrics, provide insights for optimizations and technical fixes, track progress, and measure results. Eric began vetting SEO platforms. After a thorough and lengthy evaluation, Eric chose Conductor. Conductor’s platform provided one place where SEOs, content teams, and web developers could align in researching, executing, and measuring the impact their work had on PNC’s website performance. From a personal perspective, Eric felt confident that Conductor truly understood the needs of an SEO.
Conductor’s robust features also stood out from the pack. Explorer provided Eric with actionable semantic insights and allowed him to develop a research process to best understand what PNC’s customers were searching for with every new piece of content. Conductor’s keyword research allowed Eric to discover the most searched topics of this audience and uncover customers’ intent with Conductor’s index of 20B+ keywords. Conductor’s end-to-end platform was a no-brainer for someone looking to break down silos, centralize website data into one source of truth, and build an SEO center of excellence.
Eric was also impressed by Conductor’s pace of innovation compared to the other platforms, boasting dozens of product releases and updates in a short timeframe. New functionality and features continue to be released in Conductor on a monthly basis.