Ski.com Increases Organic Conversions 1065% with Conductor
- Bloomfield Hills, Michigan
- Company Size
- < 1,000
With over 50 years in snow business, Ski.com is the authority on mountain-specific vacation packages in North America.
Ski.com focuses the majority of its budget on late-stage advertising for its wide array of portfolio sites. To widen their funnel and drive growth, the Ski.com team needed to increase qualified, organic traffic at the top of their marketing funnel.
Ski.com’s team focused on improving visibility and adding prominent calls-to-action on a large number of new and existing pages. Through Conductor's Organic Marketing Platform, Ski.com was able to identify content gaps and opportunities, which enabled their small team to make big gains through high-impact content creation and optimization.
The Conductor Integration with Lumar
Along with Conductor’s core content and SEO platform, Ski.com uses Conductor’s Lumar integration to monitor site health.
“As soon as we set up our Lumar integration, we found about 3,000 duplicate pages caused by an HTTPS issue. Essentially, we discovered a secure version of the site that was ranking simultaneously with the non-secure version.
Our team was able to move quickly and resolve the issue before our rankings started to decline.
With the Conductor platform and Lumar integration, I’m able to see the full picture of our sites all in one platform. It saves me time and saves the company money.”
– Leah Boucher, Director of SEO + Content, Ski.com
By creating content qualified prospects were actively searching for, Ski.com increased traffic by 84%, increased organic traffic by 66%, and increased conversions from organic traffic—by 1,065%.