How TELUS Uses Conductor Monitoring to Improve Digital Marketing
About Telus
- Headquarters
- British Columbia, Canada
- Company Size
- 50,000
- Industry
- Telecommunications
TELUS is a telecommunications, security, health and technology company based in British Columbia, providing services all across Canada and employing over 56,000 people.
The challenge
Organic search is a major traffic channel for TELUS and, like most teams responsible for maintaining such a huge web property, they were having difficulties keeping up:
![Maria Toribio, Performance Analysis Consultant, [object Object]](https://cdn.sanity.io/images/tkl0o0xu/production/122505da9a2cd491e5953819a380bc61629f45cd-134x134.jpg?fit=min&w=100&h=100&dpr=1&q=95)
Being a small SEO team for such a huge company, we struggled with keeping on top of all of the changes that were happening on the site. We simply couldn’t be everywhere.
Maria Toribio, Performance Analysis Consultant at TELUS, went looking for a solution to this problem.
The solution
While researching options, Toribio came across Conductor Monitoring and started a trial account, which came just in time:
The value of Conductor Monitoring was apparent even before we signed the contract! During the trial period, a change was made in our headless CMS that removed much of our SEO Content. We were able to respond to this issue quickly because of Conductor Monitoring’s alert system.
On top of the value derived from Conductor Monitoring’s 24/7 monitoring and alerting, the team found a lot of value in its Change Tracking feature:
Conductor Monitoring also helps us by being a changelog, so if we see rankings or traffic improve or worsen, we can turn to Conductor Monitoring for insights.
The results
Conductor Monitoring is a key part of TELUS’ digital marketing stack. On top of providing peace of mind thanks to its monitoring, alerting and change tracking capabilities, their team derives a lot of value from Conductor Monitoring’s auditing suite. TELUS has trained their team to use Conductor Monitoring continuously as part of the page audit process to ensure there are no problems impacting findability.
Looking ahead, TELUS is setting up reporting for the team and relevant stakeholders using the Conductor Monitoring Google Data Studio integration, which makes reporting a breeze.
Lastly, TELUS is working on a seamless integration between Conductor Monitoring and Contentful, their headless Content Management System, to make SEO KPIs directly available to editors.
The search for a solution to managing their ever-growing list of website changes impacting their SEO ultimately led TELUS to a platform that they now use on a daily basis to streamline their digital marketing workflow.
