Bright Future: Solstice Sunglasses Sees 72% Increase in Revenue from Online Sales in Just 8 Months
About Solstice Sunglasses
- Secaucus, NJ
- Company Size
Luxury retailer Solstice Sunglasses offers iconic sunglasses from Fendi and Givenchy to Jimmy Choo and Tom Ford at its brick-and-mortar locations, as well as online.
So, in an effort to make solsticesunglasses.com more HTML-friendly, the company redesigned the site twice in eight months.
Faced with the daunting task of optimizing a redesigned site with thousands of URLs for its many products, the company sought a partner that would empower them to understand competitors’ strategies and monitor how visitors and search engines were interacting with the new version of the site.
Solstice Sunglasses partnered with Conductor to make sure its revamped digital presence would make the maximum possible impact in the market. With Conductor, Solstice discovered new opportunities for its product description pages and content to move up the SERP and rank higher.
Conductor’ SEO Platform technical integrations, like Lumar and Google Analytics, helped get their site in tip-top technical shape and eliminate problems that were causing pages on the site to underperform on Google.
The insights Conductor delivered didn’t just shape Solstice’s online strategy; they also informed the company’s approach to its physical stores.
The self-described “small but mighty” marketing team at Solstice received additional support via their dedicated Conductor managed services team and round-the-clock in-app support.
By creating more search engine-friendly URLs and product description pages, as well as weaving in keywords that its target audience was searching for, Solstice Sunglasses drove increases in rankings, traffic, and revenue. From April 2018 to April 2019, Solstice’s page-one rankings rose by 168%.
And as Solstice’s content climbed the SERPs, the company welcomed more and more visitors to its site, with traffic rising 66% over an eight-month period. Even better, these visitors were not just visiting a single page, instead viewing more pages per session on average.
But quantity isn’t the only measure by which to judge performance. Quality matters as well—and the new visitors to Solstice’s site were far more interested in buying their products than ever before.
The biggest result: Revenue per online visit to Solstice Sunglasses has jumped 101% since the retailer began working with Conductor.