Bright Future: Solstice Sunglasses Sees 72% Increase in Revenue from Online Sales in Just 8 Months

Solstice Sunglasses offers a unique retail experience for consumers looking for luxury, designer, and sport sunglasses—with the service and style to match.

66% Rise in web traffic

Solstice Sunglasses Poster
Hero Pattern Blue

73% Increase in conversions

"We had to start from scratch both instances. We had to go in and create content for each category page."

Vincent Totino
Senior Manager, SEO/SEM Solstice Sunglasses

"Conductor helps me see how my market share moves up and down for particular categories, whether it be Solstice Sunglasses by itself or some of the brands we carry."

Vincent Totino
Senior Manager, SEO/SEM Solstice Sunglasses

"Conductor’s Lumar integration allowed me to look at items or pages that either weren’t indexing, had very little content or no content whatsoever, or had duplicate meta descriptions or titles.Then I made changes so each individual title was set for every individual URL, helping us move our content up in the rankings and making sure the whole site was more accessible to Google."

Vincent Totino
Senior Manager, SEO/SEM Solstice Sunglasses

"How do we understand how the customer’s shopping, whether they’re on their phone or desktop and/or transacting in store? The data from Conductor's SEO Platform drives those digital efforts that are not only impacting what we do online, but what we do to drive store business as well."

Monica Swendsrud
Marketing Director Solstice Sunglasses

"If I have a question, I can send an email to Jay or Shiza on our dedicated Conductor team, and they’re on the phone with me or send me an email almost instantaneously."

Vincent Totino
Senior Manager, SEO/SEM Solstice Sunglasses

"All the traffic now that we have coming to the site is relevant traffic that actually wants to buy. I think that’s a monumental accomplishment."

Monica Swendsrud
Marketing Director Solstice Sunglasses

"Evangelizing SEO and SEM, the easiest way to do that is through results. And we’ve shown that what we’ve done with Conductor has gained a foothold in this space."

Vincent Totino
Senior Manager, SEO/SEM Solstice Sunglasses

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