Taylor Corporation Increased Organic Traffic by +125%

About Taylor Corporation

Headquarters

North Mankato, MN

Company Size

10,000

Industry

Manufacturing

Taylor Corporation is one of the nation's largest privately owned companies and a leading global print communications provider. With approximately 97 locations worldwide, 40k customers, and over 10k employees, the company serves diverse markets across multiple business units.

The organization's marketing team includes dozens of professionals working across content, product marketing, technical resources, and strategic initiatives.

The challenge

Taylor Corporation was ready to scale its enterprise SEO / AEO efforts—but its existing platform wasn't.

The brand relied on Semrush alongside a patchwork of manual workflows in Looker Studio and Google Search Console, creating coordination challenges across content teams, product marketers, technical teams, and business stakeholders. Without a unified system, establishing consistent strategies and processes among diverse sets of team members across departments became increasingly difficult.

More importantly, it lacked the centralized insights and AI-powered tools needed to improve content quality at scale, track performance effectively, and prepare for the shift toward AI search.

To achieve the kind of dramatic growth it was aiming for—in rankings, traffic, visibility, and conversions—the brand needed a platform purpose-built for enterprise collaboration and optimization.

How Conductor helped

Taylor Corporation needed a platform that could unify its enterprise SEO operations and accelerate content performance across multiple business units. Conductor delivered exactly that—providing a centralized hub for collaboration, AI-powered optimization, and the data-driven intelligence needed to drive measurable growth.

1. Unified workflows: Workspaces became the central command center for Taylor Corporation's SEO strategy. The team built a uniform structure to pull insights and provide research-backed guidelines to content teams. This eliminated toggling between disconnected platforms and established consistency across all business units.
2. AI-powered content optimization at scale: Content Guidance and Writing Assistant dramatically improved content relevance and quality. These AI-powered features provided specific, actionable recommendations on what to cover and how to cover it, enabling the team to scale production while maintaining high standards across diverse product lines.
3. Strategic topic and keyword intelligence: Comprehensive visibility into keyword opportunities and performance allowed the team to have strategic conversations about topics that would amplify their expertise in both traditional and AI search.
4. Preparing for the AI search era: AI Search Performance gave Taylor Corporation visibility into its brand performance in the evolving search landscape, helping it track brand mentions and citations as discovery shifts toward AI-powered experiences.

Featured Conductor capabilities: Workspaces, Content Guidance, Writing Assistant, Keyword Details, AI Search Performance

Featured Conductor products: Intelligence, Creator

The results

+7,600% increase in top 5 keyword rankings

After implementing Conductor, Taylor Corporation’s search visibility exploded—growing from just under 100 keywords in the top five results to over 7,700 in 18 months—a transformation driven by unified workflows and AI-powered content optimization across their entire organization.

Almost all KPIs have improved... Conductor's been such an accelerator for us. In terms of impressions, clicks, number of keywords, rankings, and top positions, conversions—everything has been heading in the right direction.

+125% increase in monthly search engine referral traffic

While competitors stagnated, Taylor Corporation more than doubled its organic traffic. This surge in referrals translated directly into pipeline growth and revenue impact across their multiple business units.

Over the last two years, our top competitors have been sort of flatlining or declining in performance. And we've seen a 125% increase in monthly search engine referrals.

SEO dominance results in increased AEO visibility

A 50% increase in keyword rankings over six months signaled more than SEO success for Taylor Corporation. As their traditional search performance strengthened across strategic topic areas, they saw a corresponding rise in brand mentions and citations within AI-powered search results—proof that topical dominance in traditional search can create a pathway to increased AEO visibility.

+32% increase in conversions from organic search

Improved content relevance and quality didn't just drive more traffic—it drove better traffic from users ready to convert. The 32% increase in conversions over six months delivered measurable revenue impact, validating Taylor Corporation's investment in enterprise SEO/AEO.

Using Conductor and its AI-powered tools and abilities, we're able to improve the relevancy and the quality of [our] content. We’re seeing, over the past six months, a 32% increase in conversions from organic search. The revenues from those referrals are really felt.

Why Taylor Corporation chose Conductor

Taylor Corporation outgrew Semrush's limitations and needed a platform purpose-built for enterprise coordination.

Conductor's Workspaces gave them the unified hub they were missing—enabling seamless collaboration across diverse teams while providing the AI-powered content tools necessary to scale quality optimization across multiple business units and prepare for the evolving AEO / GEO search landscape.