When Pam started her SEO journey at Universal Funding, the website hadn’t been refreshed in five years. Because of this, traffic on the website was stagnant. Pam outsourced a web developer to help with quick fixes, but it wasn’t enough to substantially improve Universal Funding’s website performance. Conversion rates and site traffic remained flat. Universal Funding is a small, niche brand that competes with large competitors like BlueVine and FundBox, so finding realistic opportunities to win valuable real estate on search engine results pages is vital to its success.
The Universal Funding site was also flooded with broken links and crawlability issues. Pam knew that she needed an enterprise organic marketing platform to help her improve site performance, so she started her evaluation process.
Pam utilized another SEO platform, but found that without a strong background in SEO, she was unable to get much use out of the tool. To improve rankings and traffic, Pam needed a platform with expert-level functionality, an intuitive UI, and excellent customer support to help her achieve her goals. As a result, after only six months, she switched to Conductor.
With Conductor, Pam kicked off a website refresh plan to improve content performance and rankings. In order to complete a full website refresh in time for Google’s next algorithm update, she needed a hand. Together, Pam and the Conductor team worked to tackle the monumental task of refreshing Universal Funding’s website in just eight weeks.