Vans Increases Traffic 18% after Successful Site Migration with Conductor
- Costa Mesa, CA
- Company Size
Vans is an American manufacturer of skateboarding shoes and apparel, established in Anaheim, California, and owned by VF Corporation.
After previous site migrations, several VF Corporation sites had suffered major drops in traffic. Vans, a VF brand, brought on the Conductor technology and professional services team to protect their digital equity in an upcoming migration.
Vans enlisted Conductor’s technology and team to act as a safety net during their recent migration. Conductor set up tracking and implemented extensive technical safeguards (such as redirects) to ensure the Vans site did not lose any rankings, traffic, or online authority.
Along with executing a seamless redesign without organic traffic losses, Vans is now seeing an increase in the quality of their traffic.
Site improvements after the redesign:
- +18.0% in page views
- +44.3% pages per session
- +25.2% session duration
- -22.2% bounce rate