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Vans Increases Traffic 18% after Successful Site Migration with Conductor

In this website migration case study, Vans brought on the Conductor technology and services to protect their digital equity in an upcoming migration.

About Vans

Costa Mesa, CA
Company Size

Vans is an American manufacturer of skateboarding shoes and apparel, established in Anaheim, California, and owned by VF Corporation.

The Challenge

After previous site migrations, several VF Corporation sites had suffered major drops in traffic. Vans, a VF brand, brought on the Conductor technology and professional services team to protect their digital equity in an upcoming migration.

The Solution

Vans enlisted Conductor’s technology and team to act as a safety net during their recent migration. Conductor set up tracking and implemented extensive technical safeguards (such as redirects) to ensure the Vans site did not lose any rankings, traffic, or online authority.

Conductor’s ability to help us safely migrate and improve upon our SEO efforts for our website relaunch has been a key component to our success. Their customer service and attention to detail not only made us feel more comfortable during the project but also helped deliver stellar results.

Aaron Sullivan, Director, eCommerce & Digital Marketing EMEA, Vans (opens in a new tab)

The Results

Along with executing a seamless redesign without organic traffic losses, Vans is now seeing an increase in the quality of their traffic.

Site improvements after the redesign:

  • +18.0% in page views
  • +44.3% pages per session
  • +25.2% session duration
  • -22.2% bounce rate
pages per session
bounce rate
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