October 2023: Happy 8th Birthday 30|30

The past 30 days in the search industry have been nothing short of eventful, and the excitement continues! We currently find ourselves amidst Google's September 2023 Helpful Content Update, and the burning question is whether this update will mark the end of the wild ride of volatility we've witnessed recently. It might still be a tad too early to make a definitive call on that, so join us again next month for the latest developments. Shifting our focus, there's a ton of noteworthy updates within the SGE this month. These include changes such as the removal and subsequent reinstatement of citation links, local testing enhancements, and a whole host of other fascinating developments. Lastly, it's worth noting that Pat's predictions have once again proven accurate - Google has now bid farewell to Rich Results on both mobile AND desktop platforms. Join us as we discuss this significant change and share some concluding thoughts on the intricate interplay between AI and human oversight.

What a whirlwind of a month it's been! Let's dive right in - Google's volatility is still riding high from July. Could this be the anticipation of something big brewing? But wait, there's more! After an earful of complaints from SEOs left and right, Google's SGE has undergone a makeover that includes links now! And as if that's not enough, they've thrown in an exciting bonus - the all-new "Show More" feature. It's like giving standard results a bit more room to stretch their legs. But hold onto your hats, because Google wasn't done yet. They've bid adieu to FAQ Rich Results and rolled out the red carpet for a parade of eye-catching visual features. And last but not least, brace yourselves for Pat's unfiltered take on GA4. Spoiler alert: it's not exactly a rave review. Buckle up, folks, because this month's 30|30 is serving up a buffet of news and insights that's simply too good to miss! Tune in now and let the fun begin!