Events

In the latest 30|30 webinar, Pat Reinhart analyzes March's search landscape, highlighting a brief volatility spike with minimal cross-industry impact. While Reddit continues its upward trajectory (up 12% since January) and hospitality brands show strong yearly gains, the focus turns to AI's growing influence. With AI Overviews now appearing in 7% of queries and reducing click-through rates by 80%+, Pat makes a compelling case for shifting from traffic-based metrics to conversion quality and engagement. The session wraps with insights on Google's new AI Mode and upcoming industry events.

The search landscape is bringing major shifts this February, and Pat's latest insights paint a picture of an industry in fascinating flux. With Google's search volatility hitting four distinct peaks this month, websites across sectors are feeling the turbulence.

December delivered a powerful one-two punch with back-to-back updates that left websites across the digital landscape reeling. In a significant shift that's been months in the making, Reddit's dominance is finally showing cracks, with a notable 6% visibility decline. Our favorite industry expert Pat couldn't resist pointing out he saw this coming.

It's that magical time of year again – Pat's Predictions are here! Join us for our most anticipated episode as Pat unveils his forecast for 2025 and reviews his impressively accurate predictions from 2024.

Google has unleashed its latest Core algorithm Update, and the ripples are being felt across the digital landscape. In this deep dive, Pat analyzes how different industries and websites are weathering the changes. Interestingly, rumors suggest this update incorporates feedback from Google's recent creator conference – though the full impact remains to be seen.

Happy 9th Birthday to 30|30! For nearly a decade, Pat has been our trusted compass in the ever-evolving world of search, delivering cutting-edge insights month after month. And this latest episode is particularly fascinating as we dive into unprecedented market dynamics.