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30|30 webinars
September 2023: The Latest & Greatest in SGE
The past 30 days in the search industry have been nothing short of eventful, and the excitement continues! We currently find ourselves amidst Google's September 2023 Helpful Content Update, and the burning question is whether this update will mark the end of the wild ride of volatility we've witnessed recently. It might still be a tad too early to make a definitive call on that, so join us again next month for the latest developments. Shifting our focus, there's a ton of noteworthy updates within the SGE this month. These include changes such as the removal and subsequent reinstatement of citation links, local testing enhancements, and a whole host of other fascinating developments. Lastly, it's worth noting that Pat's predictions have once again proven accurate - Google has now bid farewell to Rich Results on both mobile AND desktop platforms. Join us as we discuss this significant change and share some concluding thoughts on the intricate interplay between AI and human oversight.
  • On demand
  • Virtual
30|30 webinars
August 2023: GA4 Is Liked No More?
What a whirlwind of a month it's been! Let's dive right in - Google's volatility is still riding high from July. Could this be the anticipation of something big brewing? But wait, there's more! After an earful of complaints from SEOs left and right, Google's SGE has undergone a makeover that includes links now! And as if that's not enough, they've thrown in an exciting bonus - the all-new "Show More" feature. It's like giving standard results a bit more room to stretch their legs. But hold onto your hats, because Google wasn't done yet. They've bid adieu to FAQ Rich Results and rolled out the red carpet for a parade of eye-catching visual features. And last but not least, brace yourselves for Pat's unfiltered take on GA4. Spoiler alert: it's not exactly a rave review. Buckle up, folks, because this month's 30|30 is serving up a buffet of news and insights that's simply too good to miss! Tune in now and let the fun begin!
  • On demand
  • Virtual
30|30 webinars
July 2023: Google's Sizzling Suprises
Amidst the rising temperatures of July, Google's volatility is also on the upswing! Discover the reasons behind these record highs and explore steps to address them. But that's not all; brace yourself for a month full of exciting updates from Google, including a cutting-edge Perspectives filter, a resolution of their News indexing bug, and the departure of Buy On Google. And the icing on the cake, Pat received long-awaited confirmation straight from the Googs... and guess what? Word count is no longer a concern! It's high time we put an end to the controversy and while we're at it, bid farewell to the outdated concept of keyword density too!
  • On demand
  • Virtual
30|30 webinars
June 2023: Is Bing the Next Big Thing?
Exciting News: Bing becomes ChatGPT's default Search Engine! In a game-changing move, ChatGPT has chosen Bing as its default search engine. Will this propel Bing to the forefront of search? Stay tuned to find out more! Plus, Bing's CEO throws shade at Bard, and Google introduces the Perspective Search Filter to rival TikTok and Instagram. Lastly, hear Pat's initial thoughts on Google's disruptive SGE. Don't miss this month's 30|30 for all the details!
  • On demand
  • Virtual
30|30 webinars
May 2023: Google I/O - Let’s Talk About It
April Showers brings May Updates! This month Google presented their newest release at Google I/O which will incorporate AI in search. Many were worried about how this will impact search but do not fret - the SERP did not get destroyed. Hear Pat’s thoughts and reaction on what Google showed and what we will see from them in the future.
  • On demand
  • Virtual
30|30 webinars
April 2023: Unveiling Updates with Pat
Join us on a thrilling Google adventure this April as Pat guides us through the latest updates, including the Core Algorithm, Reviews, and Core Web Vitals GSC Report updates. Discover how these updates have impacted websites and prepare to be surprised as we reveal what areas require more of our attention (Hint: it's not Core Web Vitals!). From the hottest topics in the past 30 days of search, tune in as Pat uncovers what's new and what's next in the ever-evolving world of Google updates.
  • On demand
  • Virtual

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