Events

The June 2026 edition of 30|30 highlighted a search landscape heavily disrupted by Google’s "vicious" May Core Update, which triggered widespread visibility drops for large and small sites alike . While third-party aggregators like WebMD suffered a steep 51% year-over-year decline , review-driven platforms like ZocDoc surged 81% , proving that modern algorithms favor official institutions and genuine, community-led brand conversations. Meanwhile, AI Overviews have stabilized to appear roughly 48% of the time, reinforcing a broader market shift from traditional domain metrics to external brand authority.

Join Conductor's product and engineering leaders for an exclusive look at how Conductor's AgentStack brings unified AEO + SEO intelligence to every AI surface your team uses.

Join us as Conductor’s Pat Reinhart (VP, Services & Thought Leadership) and Overdrive’s Tyler Rouwhorst (Director, Organic Discovery) break down the massive influence of YouTube and Reddit in modern search. In this session, they’ll reveal how AI engines prioritize sources and how to turn internal knowledge into ranking power.

The May 2026 edition of 30|30 highlights a major transition in search as legacy brands face deep visibility losses while a new core update lands and AI Overviews rise. The airline sector saw top ten visibility drop 18% for Delta and 6% for United, though budget-friendly Frontier managed a 5% increase. Meanwhile, hospitality giants suffered brutal hits—with Marriott down 17%, Hilton down 9%, and Choice Hotels dropping 35%—though Choice shows initial signs of a post-update recovery.

Join us on May 6, 2026, for a fully virtual event and learn to unify your brand’s data into the source of truth that AI trusts and ensure your brand is the chosen answer across the entire digital ecosystem.

The traditional search funnel has fractured. Between "fan-out" queries and the rise of the Model Context Protocol (MCP), the journey from a marketing leader’s strategy to a customer's conversion is no longer a straight line.