Events

Join Pat and Ash as we move beyond the silos of PPC and SEO to explore how paid search data acts as a powerful catalyst—shaping user behavior within LLMs and ensuring your brand "owns the answer," even in ad-free environments

In February's 30|30 this month, Pat says that the search industry is experiencing "very, very high" volatility , specifically noting that "listicles got nerfed". He explains that companies trading self-serving listicles as a form of "guest blogging" are seeing their articles "tanking" or "completely collapsed". While large retailers like Walmart are down 18% year-over-year , local home service brands like Apple Air have surged 139% because Google is prioritizing "locally relevant content" from websites based in the user's country. Pat emphasizes that despite these algorithmic shifts, "the only algorithm that matters is the heart, mind and soul of your customer"

Join Conductor’s experts for exclusive insights and commentary from The State of AEO/GEO in 2026 Report.

Join Conductor’s experts to learn the human-AI hybrid workflow needed to scale high-impact content that ranks in the age of AEO.

Pat Reinhart’s January 3030 started off with the December 2025 Core Update, which lasted 18 days, significantly impacted YMYL sites by favoring established institutions over content aggregators. While Mayo Clinic saw a 3% increase and Investing.com gained 13% in Page 1 visibility, aggregators like WebMD and Investopedia dropped 21% and 16% respectively. Additionally, AI Overview visibility surged from 25% to 40% during this period, and a distinct recovery for U.S. publishers emerged as sites like TechCrunch rose 15% while India-based TheHindu.com fell 16%.

How does your AI stack up against competitors in your industry? Learn how leading brands are building game-changing AI agents with Model Context Protocol (MCP) and how Conductor can help future-proof your digital strategy.