Events

The May 2026 edition of 30|30 highlights a major transition in search as legacy brands face deep visibility losses while a new core update lands and AI Overviews rise. The airline sector saw top ten visibility drop 18% for Delta and 6% for United, though budget-friendly Frontier managed a 5% increase. Meanwhile, hospitality giants suffered brutal hits—with Marriott down 17%, Hilton down 9%, and Choice Hotels dropping 35%—though Choice shows initial signs of a post-update recovery.

Join us on May 6, 2026, for a fully virtual event and learn to unify your brand’s data into the source of truth that AI trusts and ensure your brand is the chosen answer across the entire digital ecosystem.

The traditional search funnel has fractured. Between "fan-out" queries and the rise of the Model Context Protocol (MCP), the journey from a marketing leader’s strategy to a customer's conversion is no longer a straight line.

The April 30|30 webinar highlights a period of stabilization as Google’s March Core Update concluded with "very little bite" compared to the "violent" December update. While the update was relatively "boring," it successfully penalized "AI slop," whereas high-authority sites in Apparel and Health Tech—such as Shein.com and Dexcom.com—saw Year-over-Year visibility gains of 24% and 23% respectively. Government sites remained largely unaffected, with Data.gov and SBA.gov reporting flat performance through the rollout.

Join Conductor’s Co-Founder & CEO, Seth Besmertnik, and CPO, Wei Zheng, for an exclusive preview of the completely reimagined AI Search Performance experience, rebuilt from the ground up to help enterprises understand and command their AI visibility.

The March 2026 edition of 3030 highlights a period of "near-constant flux" in search, where AI-generated "slop" is under fire while human-centric expertise is weathering the storm. Industry performance remains a mixed bag: the consulting sector is thriving, with Boston Consulting Group seeing a 59% lift in visibility, while nonprofits like the Boys & Girls Club faced a 16% decline.