Events

The April 30|30 webinar highlights a period of stabilization as Google’s March Core Update concluded with "very little bite" compared to the "violent" December update. While the update was relatively "boring," it successfully penalized "AI slop," whereas high-authority sites in Apparel and Health Tech—such as Shein.com and Dexcom.com—saw Year-over-Year visibility gains of 24% and 23% respectively. Government sites remained largely unaffected, with Data.gov and SBA.gov reporting flat performance through the rollout.

Join Conductor’s Co-Founder & CEO, Seth Besmertnik, and CPO, Wei Zheng, for an exclusive preview of the completely reimagined AI Search Performance experience, rebuilt from the ground up to help enterprises understand and command their AI visibility.

The March 2026 edition of 3030 highlights a period of "near-constant flux" in search, where AI-generated "slop" is under fire while human-centric expertise is weathering the storm. Industry performance remains a mixed bag: the consulting sector is thriving, with Boston Consulting Group seeing a 59% lift in visibility, while nonprofits like the Boys & Girls Club faced a 16% decline.

Join Spencer and Ash as we move beyond the silos of PPC and SEO to explore how paid search data acts as a powerful catalyst—shaping user behavior within LLMs and ensuring your brand "owns the answer."

In February's 30|30 this month, Pat says that the search industry is experiencing "very, very high" volatility , specifically noting that "listicles got nerfed". He explains that companies trading self-serving listicles as a form of "guest blogging" are seeing their articles "tanking" or "completely collapsed". While large retailers like Walmart are down 18% year-over-year , local home service brands like Apple Air have surged 139% because Google is prioritizing "locally relevant content" from websites based in the user's country. Pat emphasizes that despite these algorithmic shifts, "the only algorithm that matters is the heart, mind and soul of your customer"

Join Conductor’s experts for exclusive insights and commentary from The State of AEO/GEO in 2026 Report.