Events

In today's candidate-driven market, employers need to rethink their compensation and benefits packages to attract and retain the best candidates. Join Shannon Vize, Content Strategy Lead at Conductor, and Tara Fitzgerald, Total Rewards Manager at Conductor, as they recap the latest in salary compensation benchmarks, hiring trends, work environments, and retention strategies for today's SEO and content marketing talent. 

Major tech companies have instituted layoffs. Venture capitalists are scaling back on their investments. And talk of a looming recession is picking up steam. Amid all this uncertainty, marketing leaders face intense pressure to deliver. So, how can you make the most of your marketing budget—even if you are given less—while still delivering ROI and growing your business? 

The stakes of getting digital transformation right have never been higher, but what is digital transformation doing for your business? Just when you thought you had it all figured out, it’s time to rethink digital transformation for the enterprise. 

Most modern content marketers utilize basic SEO knowledge to improve the reach of their content. Great content marketers go beyond the basics to build a strong SEO foundation in their content marketing strategies to deliver relevant content audiences are already searching for. 

Making the most out of a marketing budget is top of mind for every leader. As customer behavior becomes more turbulent and less predictable, ensure you maximize your ROI so that every dollar works harder.

Technical SEO is critical to organic marketing success and increasing organic traffic. But this vital piece of the puzzle tends to get put on the back burner due to time constraints or lack of resources.