Online Marketing Summit 2010: A 3-Step Program to Drive Your Business’ Bottom Line Using Natural Search
Presented by Seth Besmertnik, Conductor, CEO
Wednesday, February 24th, at 11 a.m. PST
Converting ‘the promise’ of SEO into business metrics (and dollar and cents). In this session you’ll learn how to define real market opportunity that SEO offers your organization, how to demand business-centric SEO metrics from your search team, and create a company-wide culture that embraces SEO.
You will take away from this session several tools to help you define your opportunity, set expectations and a game plan, and finally how to report on SEO game plan. We have also included Seth’s PowerPoint presentation.
SEO tools include:
- SEO Market Opportunity Calculator SEO
- SLA Agreement
- Share of Search Calculator
- DATMM Scoring Method
- SEO Maturity Worksheet