For marketers, it’s essential to understand not only what your customers are searching for but also who those are the people behind those searches. That’s why last year, Conductor and Talkwalker partnered to bring Talkwalker’s social media intelligence directly into Conductor’s SEO and content platform.

Watch Conductor CEO and Cofounder, Seth Besmertnik, and Talkwalker CEO Americas, Todd Grossman discuss the intersection of search and social, and how the partnership brings the two datasets closer than ever before.