In this webinar, Pat Reinhart, Stephan Bajaio and Gurdeep Gola discuss the unknowns and certainties of what SEO will look like in 2021 and beyond.

They argue that, while the goalposts of marketing won’t shift dramatically in 2021, squeezed budgets coupled with higher acquisition costs will fuel an expectation of efficiency to fuel growth. And that will mean a need to ensure deeper partnerships across channels, paid search, and conversion to leverage learnings and goals.

Fundamentally, this is a huge opportunity for SEO to play an even more central role in the marketing mix. And together, Pat, Stephan and Gurdeep will cover the varying importance of attribution, user experience, data, and technology in taking full advantage of the opportunity next year and beyond.